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December 06, 2018

Zwift signs on as official sponsor for British Cycling

Participating in this sponsorship deal:

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About Sponsor:

Zwift is a massively multiplayer online cycling and running game and training program that enables users all over the world to interact, train and compete in a virtual world.[1]The company Zwift Inc., is co-founded by Jon Mayfield, Eric Min, Scott Barger and Alarik Myrin.[2][3] Email: <a href="mailto:[email protected]">[email protected]</a>

About Property:

British Cycling is the national governing body for cycle racing in Great Britain. It administers most competitive cycling in Great Britain, the Channel Islands and the Isle of Man. It represents Britain at the world body, the Union Cycliste Internationale and selects national teams, including the Great Britain Cycling Team for races in Britain and abroad. It is based at the National Cycling Centre, which is based opposite the ground of Manchester City, on the site of the 2002 Commonwealth Games. It is just off the Route 60 of the National Cycle Network.

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The partnership also marks the countdown to the national governing body’s own national-level virtual reality event using Zwift, the inaugural British Cycling eRacing Championships, powered by Zwift – news that comes hot on the heels from the International Cycling Union (UCI) announcement to create an eSports World Championships.
Read more at https://www.britishcycling.org.uk/membership/article/20181205-membership-news-British-Cycling-and-Zwift-look-beyond-Tokyo-2020-with-official-partnership-0.com »
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