December 06, 2018
Zwift signs on as official sponsor for British Cycling

Participating in this sponsorship deal:

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The partnership also marks the countdown to the national governing body’s own national-level virtual reality event using Zwift, the inaugural British Cycling eRacing Championships, powered by Zwift – news that comes hot on the heels from the International Cycling Union (UCI) announcement to create an eSports World Championships.
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