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Entertainment Relations Professional

Gibson Guitar

New York / Miami / Los Angeles / Hong Kong

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Job Description

Posted On: November 25, 2014

Gibson Brands, Inc., the world’s premier manufacturer of musical instruments, professional audio equipment and consumer electronics, is seeking an experienced Entertainment Relations Professional based in New York. Candidate should be a highly motivated, self starter that is able to work at a very fast pace, manage multiple projects, and have strong organizational skills. The ER Pro should be a team player who is able to produce innovative programs through a network of local, regional, and national contacts within the entertainment industry. Highlights of Job Responsibilities: Establish and direct all aspects of Entertainment Relations activities for the area, responsible for building the music lifestyle brand for Gibson. The ER Pro will work in conjunction with the ER team across the U.S. and around the globe Develop and implement strategic marketing and promotional partnerships with key music industry, corporate, and media partners creating brand awareness opportunities Coordinate and develop artist relationships for the Gibson family of brands Help expand Gibson’s mainstream presence in the given market by developing and implementing joint marketing campaigns with radio stations, television stations, entertainment and sports franchises, and large community events and also include major productions. Product placement and integration of Gibson brands in television, film, and all other media


Required Skills

Minimum 7 years entertainment industry experience Proven track record of successful entertainment marketing, business development, artist relations management and event experience Entertainment experience strongly preferred Established base of current contacts in entertainment strongly preferred Musical instruments and entertainment marketing background a plus Team player, strong software skills College degree Must be proficient in Word, Excel, PowerPoint, and Outlook *Gibson offers a competitive benefits package including medical, dental, vision, 401(k), vacation and paid time off.