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Marketing Manager, Movies

Redbox

Santa Monica, CA

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Job Description

Posted On: February 10, 2015

Marketing Manager, Movies - Responsible for executing title and promotion-specific marketing campaigns across digital channels and Redbox kiosks to maximize net revenues and rental transactions. This person must maintain productive relationships with studio marketing/creative personnel and coordinate effectively with a cross-functional Redbox team. Exceptional project management, communication, and leadership skills are essential. KEY RESPONSIBILITIES: - Execute title specific marketing strategies - Contribute to title-driven promotional activities - Collaborate with internal Redbox brand marketing and digital marketing groups - Maintain strong studio relationships - Manage KPIs (key performance indicators) for net revenue, transaction growth, and promotional spending - Manage studio requests for assets - Attend studio meetings to determine key initiatives and long-term planning - Partner with Creative and Print Production teams for box art production - Partner with Channel leaders (email, web, social, text) on the prioritization of titles across assets - Serve as kiosk Channel leader determining weekly title prioritization each week


Required Skills

EDUCATION & EXPERIENCE: - Bachelor’s degree required; MBA preferred - 5+ years of directly relevant work experience KNOWLEDGE, SKILLS & ABILITIES: - Demonstrated skills in marketing - Ability to effectively assimilate and utilize information from multiple sources - Demonstrated success in working collaboratively across functions within complex organization - Good strategic skills - Ability to recognize current consumer trends and execute campaigns to meet those needs - Comfortable working in the dynamic entertainment business - Adept cross-functional participant in multiple areas - Skilled at coordinating across the organization to align actions in support planning and executions - Strong critical analytic skills that allow for intense attention to detail - Ability to maintain strong internal Redbox relationships - Ability to coordinate and communicate with relevant parties across the organization - Strong working knowledge of movies