Director, Sports Activation


Carlsbad, CA

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Job Description

Posted On: April 22, 2015

Reporting to the Vice President of Marketing, the Director of Sports Activation will lead the Sports Activation team overseeing the planning, execution, and measurement of integrated marketing plans. As the team leader, this person will develop the go to market framework for all sport categories and develop strategies in the areas of Retail Marketing, PR, and Events.

In addition to leading the team, this person will personally lead all the planning and execution of baseball and softball marketing to drive SKLZ as a loved and trusted brand by athletes, coaches, parents and others involved in these sports.


  • Build the go to market plans for baseball and softball – identify the right partners, negotiate programs, and oversee execution
  • Work closely with the Diamond category manager to build marketing strategies that align with the broader Diamond business strategy
  • Report on results and impact of Diamond marketing executions
  • Define the retail marketing strategy and implement impactful marketing programs with key accounts
  • Work with retail merchandising partners on new ways to bring the SKLZ brand to life at retail to drive sales
  • Oversee PR strategy
  • Oversee Events strategy including support of the Direct Grassroots activations

    Required Skills

  • 10+ years Marketing management experience
  • Retail and partner marketing experience required
  • Integrated marketing communications ROI analysis
  • Baseball or softball marketing experience
  • Strategic minded to build solid plans
  • Demonstrates flawless execution of plan details
  • Exemplary people manager
  • Strong communication, interpersonal, and presentation skills
  • Proficient in Microsoft Word, Excel and PowerPoint
  • Accurate and detail oriented
  • Passionate about team sports and athletics in general
  • Team-Player with a “can do” attitude