Responsible for the planning and coordination of event and sponsorship marketing within the local geography assigned in an effort to: activate the Cox brand locally; improve the company’s image/brand; maximize demand generation; and improve customer loyalty and customer retention. Assists with providing competitive monitoring in the local market geography.
The Marketing Specialist reports directly to the Sr. Manager, Events & Sponsorships and dotted lines to the Manager, Competitive Intelligence.
Primary Responsibilities and Essential Functions
Conducts research and analysis of data needed in reviewing, planning, prioritizing, and budgeting for event/sponsorship opportunities
Develops and provides reporting on activity results including ROI, key metrics, traffic and other metrics required to measure performance
Recommends programs to increase market awareness, loyalty and improve market penetration
Partners with Market VP, and market leaders within Public Relations/Government Affairs Cox Business and Cox Media to identify synergies in events, sponsorships, and/or partnerships opportunities enabling residential growth, B2B growth and brand awareness goals
Assists with planning, coordination and activation of local events and activities to improve brand perception and generate sales leads
Collaborates with other departments to ensure program and offer effectiveness and to identify areas of opportunity for branding, customer and revenue growth
Utilizes mediums that include television, direct mail, print, radio, web and outdoor advertising as needed to promote specific events where appropriate
Supports management with budget preparation and tracking of operational expenditures associated with market events/sponsorships
Assists with marketing communications for employee meetings or other internal and external events in the local market
Works with retail owners to plan and execute all retail store events in local market
Provides geo-based support for product, acquisition, and retention campaign and any other program execution and training
Provides geo-based support for competitive monitoring and cross-functional initiative execution
Leads project activities to ensure on-time delivery and within established budget up to and including directing event staff (both contracted and in-house labor)
Performs other duties and special projects as required
Minimum
5 or more years of experience required in related field (i.e. Marketing, Sales, Sales Operations, Event Management etc.)
3 or more years of experience required if candidate possesses a related advanced degree
Proven success working in a highly competitive business environment
Strong oral and written communication skills and the ability to communicate at a senior level
Strong presentation and analytical skills, plus demonstrated skills handling variety of assignments simultaneously
Strong organizational skills
Excellent knowledge of Microsoft Excel and PowerPoint.
Able to work both independently and within a team environment.
Preferred
BS/BA degree in related discipline strongly desired (i.e. Marketing, Business, etc.)
Experience in telecommunications industry desired
Spanish preferred
