The Senior Manager - Global Media & Sponsorship identifies which media platforms are best suited to advertise the Franklin Templeton Investments (FTI) brand, its propositions and products. Devising plans for media buying, overseeing placement of ads and ensuring ad-buying stays within annual budgets needs careful consideration and coordination. This individual has the responsibility of maximizing the impact of our advertising campaigns and sponsorship-related activity through the use of a range of media channels. Combining creative thinking with factual analysis to develop appropriate strategies, the Sr. Manager - Global Media & Sponsorship will ensure that campaigns reach their target audiences as effectively as possible. He/she will apply knowledge of media and sponsorship platforms to identify the most appropriate mediums for building awareness of FTI. This position is also responsible for managing staff within the Media & Sponsorship team, and influencing and guiding agency staff and key media partners and publishers.
Responsibilities include:
Working with senior leaders and marketing colleagues at FTI, in both US Advisory Services (USAS) and International Advisory Services (IAS), to understand business objectives, marketing objectives, advertising strategies, target markets and client/customer insights to create media and sponsorship plans to meet the firm’s key priorities.
Developing and communicating the firm’s sponsorship strategy; proactively identifying new opportunities and evaluating ad-hoc opportunistic approaches.
Managing multiple projects/campaigns and monitor and optimize effectiveness of all key campaigns. Coordinate launch and internal communication of media campaigns and sponsorship activities with marketing, communications, and sales teams.
Liaising with the media agency team, various strategic and creative agencies as well as the in-house Advertising team to develop annual media plan. Development of media-neutral strategies and campaigns; making decisions on the best form of media for retaining/attracting specific client segments.
Researching and analyzing data (including qualitative and quantitate research), trends and reports relevant to the business, eg. monitoring cultural and social trends and their impact on customers’ attitudes behaviors and perceptions. Revises strategic approach by analyzing results and identifying expansion opportunities on an on-going basis.
Gaining a comprehensive context for media and sponsorship strategies by analyzing a wide range of information in great detail, including demographics, socio-economics, characteristics, behavior and media habits and the market for the firm’s products and market share.
Managing media agency relationships: conduct formal performance reviews, enhance service levels while managing fee/commission rates, negotiate rates with media agencies and media partners to obtain most competitive prices while maintaining healthy relationships.
Work directly with media sales teams. Establishing and maintaining good contacts with media owners, such as cable services, radio and television stations, digital platform owners, newspapers, magazines and key website properties.
Managing internal relationships (particularly internationally) to build respect and trust in judgement and recommendations.
Lead, supervise and train Media & Sponsorship department employees.
Ensure maintenance of detailed records in accordance with company policies and industry regulations.
Drive process efficiencies and identify new ways to manage day-to-day activity using digital solutions, eradicating reliance on manual processing.
Ideal candidates will have:
Bachelor’s degree in communication and media studies, business or management, marketing/advertising, English, journalism, psychology or related field.
At least 5+ years’ management experience working within large marketing organization or advertising/media agency; strong working knowledge and experience of media, advertising and creative process
Ability to interpret and synthesise information, generating useful insights that can be readily understood and acted upon by others.
Must possess a thorough understanding of interactive communications and creative development processes as well as industry best practices.
Familiarity with product range, target audience and competitor activities in key markets.
Ability to inspire and coach colleagues and foster teamwork with passion, integrity, and energy.
Highly creative and imaginative abilities, curiosity for products, propositions and services. Understanding of how different strategies appeal to various target markets.
Excellent interpersonal and communication skills, working well in a team and with a range of creative and business professionals.
Self-motivated and well organized.
Ability to analyze and interpret data with an interest in human behavior, psychology, cultural and social trends, and consumer issues.
Persuasive, diplomatic, confident, assertive and tactful; understands how ideas influence people.
In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of Total Rewards—the mix of both monetary and non-monetary rewards provided to you in recognition for your time, talents, efforts, and results.
Highlights of our benefits include:
Three weeks paid time off the first year
Medical, dental and vision insurance
401(k) Retirement Plan with 75% company match, up to the IRS limits
Employee Stock Investment Program
Tuition Assistance Program
Purchase of company funds with no sales charge
Onsite fitness center and recreation center*
Onsite cafeteria*
Franklin Templeton Investments is an Equal Opportunity Employer. We invite you to visit us at www.franklintempletoncareers.com to learn more about our company and our career opportunities.
*Only applicable at certain locations
