The Event & Sponsorship Manager will plan, execute and evolve all national events & sponsorships, while overseeing strategy and management of the Woody program and local events.
What You'll be Doing:
Work with Experiential Marketing Manager (EMM) to develop strategic goals to grow the brand of Deschutes Brewery through National, Local & Woody event marketing efforts.
Work with the Brewers Association to plan & execute Deschutes Brewery's presence at and around all national industry events
Manage all details for any National programs & partnerships
Identify new national sponsorship / partnership opportunities
Establish and maintain relationships with sponsorship partners
Plan and manage execution
Track and report results & ROI
Provide strategy & insight to sales team on sponsorship opportunities on individual market level
Lead Mobile Marketing Brand Ambassador "Woody" program
Lead Local events / sponsorships
Work with any city officials and government organizations to secure all necessary permits, licensing and necessary processes are followed in a timely manner prior to events
Work with Corporate Executive Chef to identify culinary event opportunities to best highlight the Deschutes brand thru our pub & sustainability efforts
Help EMM implement new creative programs to evolve overall fan experience across all respective event platforms
Work with Education Marketing Manager to ensure Brand Ambassador program stays consistent and updated across event platform
Manage Event Brand Ambassadors- responsible for hiring, training and development and performance management of the team
Manage National events tactical budget; oversee Woody and local events budgets
Marketing experience preferred
Energy, enthusiasm, positive attitude, proactivity, passion for excellence, self-motivated, creative
Bachelor's degree in Marketing, Communications, Business Administration or other related field
High level of organization, multi-tasking & constant re-prioritization of tasks
Event experience required
Team management experience required
Marketing experience preferred
Experienced multi-tasker with extreme organizational skills required
Experience building and maintaining partnerships required
Ability to practice flexibility & problem solving on a regular basis
Ability to maintain a positive attitude, especially in times of adversity – and continually motivate others
Ability to think strategically & creatively about overall programs in regards to guest experience, business objectives and return on marketing investment
Ability to be a self-starter and meet own timelines, while also working effectively in a team dynamic, both with the entire marketing team, but also leading his/her own team
