Responsible for identification, evaluation, negotiation, planning and execution of sponsorships and events for a specific category of U.S. Cellular’s enterprise sponsorship portfolio. This position will have emphasis on driving brand awareness, consideration and equity through corporate marketing sponsorships and events.
Influence an enterprise driven sponsorship strategy that delivers on company and brand marketing objectives.
Develop and implement a category execution plan that aligns with the enterprise sponsorship strategy -- implementation requirements include overall short and long term category strategy, tactical action plans and partnership with cross functional teams and key stakeholders.
Forecast, track and manage a multi-million dollar sponsorship budget.
Lead the review and selection process for sponsorships by obtaining post mortem reporting, conducting a thorough evaluation/analysis on the partnership and presenting a comprehensive recommendation to Marketing and Sales leadership for final review and approval.
Serve as primary contact for General Market and Hispanic sponsorship properties, events, and programs providing strategic leadership for small and large contract negotiations and drive added value conversations with partners to ensure optimal return on investment.
Lead cross-functional teams and third party agencies/vendors to ensure all program concepts, resources, staffing, media and other required assets are in alignment for the successful execution of sponsorship programs.
Partner with Sponsorship, Field Marketing and Sales teams to ensure sponsorship alignment with our enterprise vision while achieving local market objectives.
Coordinate timely internal communication of sponsorships and events, including quarterly and annual executive reporting requirements.
Motivate, inspire and coach cross-functional teams, agency partners and event staff to deliver an ideal customer experience by setting clear expectations and challenging goals.
Demonstrate passion and excitement for serving customers.
Bachelor’s degree in Marketing, Communications or Business; Master degree preferred
Experience in multi-cultural marketing, specifically Hispanic, preferred
Fluent in Spanish (ability to speak, read and write) preferred
5 to 7 years of Marketing experience with a minimum of 3 years event marketing experience; agency experience and knowledge of the wireless industry preferred
Proven success negotiation corporate marketing sponsorships and events
Proven experience managing financial budgets and leading cross-functional project teams
Proven experience developing strategies, executing events and overcoming challenges by deploying solutions within a dynamic environment.
Proven project management skills with the ability to prioritize and manage multiple assignments simultaneously
Excellent interpersonal and communication (verbal and written) skills
Travel required of approximately 50-60% depending on geography and portfolio
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
