Seeking an energetic and self-motivated individual who thrives in a highly collaborative, fast-paced environment to join the global integrated marketing team with a specialization in the execution of marketing sponsorships and promotions. Oversee creative development with internal and external agencies and partner production teams to deliver programs and assets that meet objectives (defined by Marketing Strategy), resonate with the target and are on brand. Objectives range from promotion of American’s brand narrative, shifting brand perception, building awareness of product/service/network benefits, educating or engaging consumers, employees and/or the media, encouraging product trial, and ultimately generating revenue and loyalty. Adapt proven activation models and existing assets across tactics and territories when possible to minimize cost and improve time to market and message consistency. Tactics include advertising, digital promotions, branding, gifting, event activation and engagement/promotional efforts. Coordinate with Corp Comm on internal and external communications.
Responsibilities:
Provide project management and support to assist with all aspects of the process from asset creation through campaign implementation and recaps
Manage development of creative strategy and assets for partnership entitlements
Collaborate with (in-house & agency) strategic teams to understand marketing objectives; sponsorship portfolio is largely centrally supported and locally leveraged
Coordinate with Marketing Planning & Creative Services teams throughout process to ensure on strategy and on brand
Oversee delivery/fulfillment of sponsorship entitlements within budget, on brand and on time
Measure campaign effectiveness and monitor sponsorship trends/best practices to inform future strategies and improve program impact
Ensure legal compliance with external promotions & sweepstakes as needed
Stay abreast of what’s new and trending to help American break through the clutter
A minimum of a BA/BS required
Exceptional project management skills with experience in working effectively under extreme deadline pressures and balancing the needs of multiple stakeholders
Strong organizational, interpersonal, oral and written communication skills
Ability to interact effectively with all levels of management, and high value customers
Experience managing the creative process with an internal and external agency
Able to work independently and as part of a team
Experience executing digital promotions, sweepstakes, and prize fulfillment
Proficient in Microsoft Office (Word, Excel and PowerPoint in particular) and Adobe Acrobat
Requirements
Willingness to travel, as needed
