We want to be the fastest sports brand in the world. Thinking fast. Acting fast. But nevertheless sustainable. This mission statement is mirrored not only by our new brand promise, “Forever Faster,” but also by our guiding principle for the entire company. To achieve our objectives, we require individuals that do not merely break the rules, but change the game. Sounds like you? Then contact us and become a Gamechanger.
Become a member of our successful Entertainment Marketing team based in Los Angeles, CA. The Entertainment Marketing Manager is responsible for growing the visibility of the PUMA brand within the entertainment and celebrity space through PR and celebrity placement, executing against the US entertainment-marketing programs, in accordance and aligned with the overall North American strategic marketing plan, in both sport and lifestyle.
The candidate should have a strong knowledge of all facets of marketing, previous experience within entertainment and marketing, with a focus on public relations. The candidate will utilize their network within the entertainment industry to enhance the brand and product visibility of PUMA with celebrities and maximize those visibility opportunities with PR and social media. This person will also be responsible for seeking, managing and maximizing celebrity talent and music artist partnerships and relationships on behalf of the brand. He/She will work cross functionally with the Public Relations team.
Responsibilities:
Implement entertainment marketing programs for PUMA North America, as part of the overall US marketing strategy and major brand initiatives
Partner and work cross-functionally with the PUMA North America (PNA) Marketing Team to develop, support and execute against category and channel marketing campaigns, specifically public relations, social media, and category managers
Establish and manage cohesive relationships and close communication with critical departments to ensure synergies on all projects
Manage talent/brand asset relationships as they pertain to PUMA-related programs and initiatives, assist with managing talent needs and requirements according to marketing and activation plans
Identify, secure and build relevant entertainment partnerships and opportunities that drive and enhance the PUMA brand and its business
Responsible for conceptualizing and executing tactical entertainment programs for PUMA, and finding opportunities to increase brand visibility within the entertainment space
Assist with the management of partner agencies in relation to entertainment and PR.
Support the daily operations of the LA office
Budget management
Regular communication of entertainment placement results and wrap up reports to the PNA Marketing Team and other departments
Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices
Bachelor’s degree in Marketing or Communications
3-4 years’ experience in entertainment marketing or related industry (footwear or apparel experience a plus!)
Proven success in building relationships partnership deals and managing high profile talent.
Strong, pre-existing relationships within the entertainment industry.
Strong communication, written and oral
Persuasion skills with a proven ability to convince others\ Comfortable working in a matrixed cross-functional organization
