Etsy is seeking an Event Marketing Manager who is a self starter, leader, and passionate about providing a channel to connect individuals with meaningful experiences. We are looking for an organized and efficient individual to help facilitate coordination of the events process. This person will be creatively-minded to concept ideas, and execute scalable in-person events. They will thrive in a collaborative environment and effectively communicate with internal teams and external partners. This full-time position is based in Brooklyn, NY and reports to the Sr. Brand Partnerships & Event Manager.
About the Marketing Team
It's an exciting time at Etsy! We are bringing our mission of re-imagining commerce to build a more lasting and fulfilling world to life. Come join our rapidly growing Marketing team where your contributions will make a big impact and positive difference in real people's lives. Be a part of the team to grow our 30 million member engaged community by bringing our brand to life online and offline, acquiring new buyers and sellers, and driving meaningful interactions between them. Leveraging data, insights, and innovative-thinking, we create strategy and campaigns that lead to sustainable global growth.
About the Job
The Event Marketing Manager will help develop and implement Etsy’s marketing strategy for all external facing offline events including both consumer and seller events.
Responsibilities:
Evaluate the event roadmap and ensure proper expectations and KPIs are communicated throughout the organization
Plan and develop the event strategy, aligning with overall business goals and objectives
Deliver creative event concepts to develop memorable, unique and scalable experiences for consumers, sellers and all public events
Develop, maintain and update processes of working with internal teams, allowing the team to be nimble to execute events quickly and efficiently
Create & manage project plans, schedules/milestones, and event requirements
Lead event debriefs with stakeholders to consistently track KPIs in a way that allows for evaluation of success across all events
Develop and follow annual and event specific timelines
Create quarterly and yearly budgets and forecasts, while accurately tracking expenses
Lead, motivate and manage the professional development and day-to-day operations of the Events Marketing Team
Hire, train and manage a team of internal and external temporary and full-time employees and agency partners
Assist in all areas of event execution as needed
6-8 years event production experience required
1-2 years managing a team of 1+ employees required
2-4 years project management experience preferred
Exceptionally organized and have the ability to priority-set and implement multiple projects with superior follow through
Skilled in event marketing, planning, executing, and evaluating
Excellent communication skills, both written and verbal
Demonstrate strength in perception of the environment around you, striking the balance between efficiency, consistency and managing change
Strong attention to detail, problem solving skills
Proven ability to work cross functionally and synthesize feedback from teams such as marketing, creative, etc.
Proficient in Powerpoint, Word, Excel and/or corresponding Google Docs tools
