The Marketing Supervisor will report directly to the Manager of Promotions and Activations, and be responsible for execution, implementation and coordination of comprehensive promotion plans based on consumer centric strategies. This individual will have a track record of assisting with the implementation of large and small scale promotion that that drive sales, traffic and brand awareness.
Responsibilities
Work with agencies and field teams to execute onsite activations at major events such as NASCAR, Festivals, and NFL events.
Execute
Fulfill all elements within programs including on-site activations and promotion management.
Execution of the Mobile Restaurant strategy. Including coordinating restaurant support and supply.
Assist with securing owner/operator approvals and tracking/reporting internally on performance.
Manage event approval process across departments. (legal, operations, etc.)
Support
Assist team members in creating and executing consumer relevant promotions and activations
Coordinate cross functional meetings, capturing team deliverables, and ensure deliverables are met
Serve as point of contact for field marketing and national team in regards to assets and tools
Create and own activation and promotion flow chart that captures all activity
Communicate
Work with agencies to develop and present trend report that outlines current and future opportunities in experiential marketing, digital, music, sports, gaming, entertainment, etc.
Create post activation recap and presentation
Take ownership of department communication outlining planned activities and distribution to appropriate parties
Basic Qualifications:
Bachelor’s Degree in Business or Marketing or related Field.
2+ years of marketing experience with agency or corporation
Minimally 2 year of implementing consumer promotions and activations
Minimally 1 year experience with traditional as well as digital/social and emerging promotional tactics required
Up to 30% travel
Preferred Qualifications:
Exceptional computer skills: Microsoft Office (PowerPoint, word, excel), presentation development
Out-of-the box thinker
High degree of initiative
Analytical skills; ability to analyze data and draw conclusions
Exceptional organizational skills and ability to multi-task/prioritize
Ability to develop collaborative relationships across various work teams
Ability to command a room when presenting
Ability to lead agency teams and vendors
Demonstrates resiliency, agility, and readily adjusts plans in the face of obstacles
