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SVP, Advertising & Sponsorship Sales

NBC Universal

New York, NY

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Job Description

Posted On: December 13, 2016

The Senior Vice President will manage and oversee the NBC Sports Regional Networks’ advertising and sponsorship sales portfolio. The job will report to the Chief Revenue Officer, Owned Stations and Regional Sports Networks, and work closely with executives in the NBC Sports Regional Network businesses. This leader will be responsible for achieving short- and long-term advertising revenue goals and implementing strategic objectives for the division. Responsibilities include, but are not limited to:

  • Work with the Chief Revenue Officer, NBC Sports Regional Network President, General Managers and Sales Managers to create and implement local and national revenue sales strategies for dedicated brands and evolving content platforms in each of the markets in which the business operates
  • Drive sales and achieve all targets across Regional Sports Networks; develop sales go-to-market strategy, & maximize revenue opportunities through inventory management
  • Partner with leadership teams to establish and measure teams on appropriate sales incentive compensation plans that appropriately drive and grow revenue for the businesses
  • Establish and maintain strong relationships at high levels of influencers across agencies and clients
  • Identify new accounts and categories for revenue growth; generate leads, and help to secure national and local advertising or sponsorship agreements
  • Track actual and projected sales deals to develop quarterly and annual performance forecasts and manage reporting systems to effectively analyze year-over-year and quarter-to-quarter pacing and performance tracking
  • Work with and incorporate data from programming, research, and finance departments to develop annual sales budgets, determine pricing & packaging, manage & control inventory, oversee the development of special sales promotions, sponsorships, contests, and other vehicles to secure revenue
  • Manage day-to-day client/account interaction, including brand partners, media partners, agencies, corporations and other funding entities, production companies, or producers
  • Recruit, develop, and coach sales talent in order to meet or exceed specific goals for profitable revenue growth and provide positive and effective leadership
  • Ensure that employees work and sell with integrity and uphold local and national sales standards, set goals/budgets and communicate expectations for performance
  • Effectively communicate the division’s vision and goals (both financial and qualitative) to the sales team and ensure that they understand and are motivated to achieve them
  • Build effective partnerships with other adjacent sales teams (Network & TV Stations) as well as marketing and analytic resources across the business
  • Work collaboratively to drive integrated sales programs that focus on client needs and network priorities, to maximize leverage and variety of offerings across all content platforms

    Required Skills

    The ideal candidate is strategic and detail-oriented with proven sales management experience and a strong expertise in growing sports advertising and sponsorship sales on a local and national basis. He/She must be comfortable working in a fast paced sales environment with executives and employees of all levels and in various geographies, as well as with professional team and/or league partnerships in local sports markets.

  • Minimum of 15 years of experience in advertising and sponsorship sales industry; seasoned sales executive with a proven track record of generating and growing revenue in media, as well as in sponsorship, branded sports entertainment, and online or other digital ventures
  • Exceptional ability to sell directly to clients and develop new revenue streams with a proven track record in overachieving set revenue targets
  • Strong, pre-existing relationships and credibility with buyers of traditional and interactive media in the sports industry
  • Demonstrated ability to maximize existing inventory and platforms available to generate the highest revenue returns possible
  • Excellent influencing skills and ability to communicate vision and strategy effectively with senior management, staff, and external parties
  • Analytical / strategic thinker, creative problem solver, resourceful, able to initiate change and motivate innovation and creativity
  • Exceptional leadership and management skills with training, managing, teaching, and optimizing sales skills and sales process
  • A Bachelors’ degree from an accredited and recognized institution of higher learning is required with an advanced degree ideal