Responsible for identification, evaluation, negotiation, planning and execution of sponsorships and events for a specific category of U.S. Cellular’s enterprise sponsorship portfolio. This position will have emphasis on driving brand awareness, consideration and equity through corporate marketing sponsorships and events. The position can be based out of Chicago, IL; Urbandale, IA; Tulsa, OK; or Knoxville, TN.
Essential Duties & Responsibilities:
Influence an enterprise driven sponsorship strategy that delivers on company and brand marketing objectives.
Develop and implement a category execution plan that aligns with the enterprise sponsorship strategy -- implementation requirements include overall short and long term category strategy, tactical action plans and partnership with cross functional teams and key stakeholders.
Forecast, track and manage a multi-million dollar sponsorship budget.
Lead the review and selection process for sponsorships by obtaining post mortem reporting, conducting a thorough evaluation/analysis on the partnership and presenting a comprehensive recommendation to Marketing and Sales leadership for final review and approval.
Serve as primary contact for sponsorship properties, provide strategic leadership for small and large contract negotiations and drive added value conversations with partners to ensure optimal return on investment.
Lead cross-functional teams and third party agencies/vendors to ensure all program concepts, resources, staffing, media and other required assets are in alignment for the successful execution of sponsorship programs.
Partner with Sponsorship, Field Marketing and Sales teams to ensure sponsorship alignment with our enterprise vision while achieving local market objectives.
Coordinate timely internal communication of sponsorships and events, including quarterly and annual executive reporting requirements.
Motivate, inspire and coach cross-functional teams, agency partners and event staff to deliver an ideal customer experience by setting clear expectations and challenging goals.
Demonstrate passion and excitement for serving customers.
