SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming lineups in all of television. The SHOWTIME programming slate has made the network among the most talked about in the business, with hits that have included HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, DICE, the upcoming series I’M DYING UP HERE, the limited series GUERRILLA and PURITY, and the highly anticipated return of TWIN PEAKS. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING ®.
Showtime Networks Inc. owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc. operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks™ which offers Smithsonian Channel™ and Smithsonian Earth™ through SN Digital LLC. For more information, go to www.SHO.com
DESCRIPTION:
The Manager, Media & Partnerships supports the development of off-network media plans and partnerships that drive tune-in, grow brand equity, and maximize subscriber growth. The role spans everything from targeting, campaign strategy, media planning, partnership outreach and negotiation, relationship management, campaign activation, measurement and reporting, and maintaining departmental workflow.
PRINCIPAL RESPONSIBILITIES:
Program Promotion Media Planning and Activation:
Develop and steward consumer media plans to drive tune-in to scripted, nonfiction and documentary programming. This role oversees all offline and online paid media related to these efforts, including: national and local television, cinema, audio, outdoor, print, mobile, paid social, digital display, digital video and streaming, and nontraditional media tactics.
Collaborate in the development of target profiles and integrated advertising strategies for program promotion campaigns, and then customize these targets for acquisition initiatives.
Take leading role in briefing the agency-of- record (AOR) as well as developing decks and presenting media plans to executive level management.
Lead the day-to-day management of a media campaign, which includes: running weekly media status meetings with the AOR and partnership departments, representing the team in production meetings, representing Showtime’s interests in capabilities meetings with Ad Sales representatives, overseeing the development of media decks, disseminating updates to the media agency, etc.
Supported by the media coordinator/supervisor, thoroughly review all media buys from media AOR.
Work closely with the in-house social team on all paid social media campaigns and their targeting strategy.
Track competitive intelligence and industry shifts, drawing relevant implications and learnings for the network.
Brand Partnerships:
Develop marketing partnerships that are built to scale and align with Showtime marketing goals across program promotion and subscriber acquisition.
Develop a strong external network of marketing colleagues at compatible brands for campaign opportunities.
Support the development of campaign strategy and partner identification for specific programs and long-term brand initiatives.
Help pitch and sell-in partnerships and then manage the activation of mutually agreeable barter marketing campaigns. When appropriate, manage an agency to identify, pitch, and secure partnerships, and then lead the activation process and relationship once the partnership has been committed.
Contribute to the development and authoring of presentations that articulate strategies and tactics to secure sign-off for commitments. Opportunity to present this work to senior management and executives in collaborating departments.
Develop a performance dashboard for all partnership campaigns to evaluate opportunities and justify the exchange of marketing assets.
Departmental Operations:
Work closely with departmental colleagues to constantly share and apply transferrable learnings across media, partnerships and promotions.
Manage day-to-day campaign feedback with agencies and partners.
Act as Liaison between the Media and Finance departments on routine operations.
Manage budget and campaign forecasting for quarterly and monthly reports.
Manage billing authorization process.
Manage the Coordinator in the reconciliation of all discrepancies with media AOR and internal finance department.
Evaluate and manage annual upfront media commitments and added value programs.
Represent the department in all interdepartmental peer meetings to ensure a cohesive advertising strategy across the company.
Leadership & Training:
Represent the Media & Partnerships team alongside peers in cross-functional meetings with Program Marketing, Digital Marketing, Promotions, Subscription Marketing, etc.
Manage and develop the Media Coordinator:
Educate the Coordinator in the brass tacks of media planning
Train, manage, and mentor the Coordinator to deliver excellent work for all assigned tasks.
Offer ongoing performance feedback and broader business insights, thereby inspiring the best work.
QUALIFICATIONS:
5+ year’s integrated media planning; extensive digital advertising background
Client service or partnership management experience is required
Experience authoring presentations for external presentations and crafting a business story using raw data
Seeking a candidate with entertainment industry experience; preference for a cable or streaming brand
Extensive knowledge of media planning principles, with an expert knowledge of digital (connected TV applications, programmatic buying methods, digital video, paid social, mobile, etc.).
Experience with brand partnerships, relationship management, or business development is desired.
Highly developed communication skills, including: written, verbal, listening and presentation skills.
Strong relationship management and client service instincts, as well as comfort directly pitching a campaign idea.
Highly analytical and particularly adept at crafting a business story using raw data.
Constantly stays abreast of digital trends, emerging technologies, entertainment streaming platforms, brand partnership collaborations, and first-to-market advertising opportunities.
Passion for the entertainment space and Showtime’s programming. Knowledge and understanding of the cable and streaming industries.
Supervisory and management skills, including the ability to train and motivate a direct report and an agency.
Great attention to detail and comfort managing multiple projects simultaneously.
Open to travel and work on weekends with short notice for promotions and partnership events.
