Sports Marketing Specialist

Southern Company

Atlanta, GA

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Job Description

Posted On: March 28, 2017

The Sports Marketing Specialist will manage the entire sports sponsorship portfolio including asset delivery, event activation and promotional development. The Sports Marketing Specialist will develop the sponsorship strategy and work closely with outside agencies, sponsorship representatives and internal design teams to collaborate and execute marketing/communication strategies to achieve maximum brand and product exposure. The successful candidate must have a thorough understanding of traditional and digital marketing methods including but not limited to event activation, social media and PR. They must have excellent communication skills with an ability to multi-task and manage a heavy workload. The candidate must also have a proven track record of success and have the ability to develop original and creative campaigns that drive results.

The Sports Marketing Specialist will work closely with Internal and External Corp Communication teams, Marketing, eBusiness, Customer Service and others to identify business needs and determine methods to incorporate it within the Sponsorship strategy to help drive market share, increase revenue, brand awareness and ensure consistent messaging.

The successful candidate will evaluate customer segments, incorporate targeted messaging and design to elevate the brand and break through the clutter. The Sports Marketing Specialist will ensure that advertising and digital programs are compliant with company policies, meet corporate objectives, stay within budget and are consistent with advertising and brand guidelines.

The Sports Marketing Specialist role will serve on a team that functions like an internal advertising agency. They will manage the sponsorship budget, develop the strategic marketing plan, write copy, uncover insights, optimize campaigns and serve as a subject matter expert in sponsorships within the company.

Required Skills


  • BA/BS/Bachelor’s degree (preferred) in Marketing,
  • Communications, Journalism or media studies with other appropriate experience
  • Minimum 5-7 years of account management, product management, brand marketing and/or advertising experience
  • Sports Marketing experience preferred but not required
  • A minimum of 3 years developing and leading the execution of social media plans and strategies across a variety of platforms including, but not limited to: Instagram, Snapchat, Facebook, Twitter, YouTube and more
  • Firm grasp of marketing best practices, optimization tactics, and web analytics tools such as Adobe Analytics, Webtrends and Google
  • Analytics
  • A student of advertising with a curiosity about the world around you and the world of branding
  • Excellent writing, presenting, interpersonal and client management skills.
  • Demonstrate decision-making, analytical and problem solving skills.
  • Be self-motivated with a positive attitude in a collaborative team environment.
  • Effective time management and organizational skills with the ability to handle multiple projects and priorities with ease.


  • Develop sponsorship strategy, KPIs and engagement planServe as the primary conduit between the company and the sponsorship representatives
  • Oversee all phases of sponsorship activation from promotional planning, research, design, content development, execution, and ongoing analysis.
  • Develop engaging activations that result in lead generation, customer research and promotion of Georgia Power products and services.
  • Collaborate with internal teams to develop employee and customer promotions that incorporate sponsorship assets, create excitement and showcase our support
  • Support and participate in property/vendor status calls, meetings and discussions as needed to move the sponsorships forward
  • Create strategic roadmaps for each sponsorship, ensuring consistent messaging supports overall company objectives
  • Assist in sponsorship contract renewals and facilitate engagements with legal, supply chain and accounting.
  • Manage agency, partnership and vendor relationships
  • Collaborate with other departments to ensure products, services and programs are incorporated into messaging
  • Oversee and management of budgets including estimates, invoices, media trafficking, and business planning.
  • Advise and inform manager on all sports sponsorship events, activations and creative
  • Research and uncover metrics and data points that will track ROI and engagement levels