Oversees national strategic sponsorships aligned by brand, working directly with the Sr. Director of Field Marketing & Sponsorships,
Brand VP's, and Sr. Brand Managers
Leads and counsels Brand, Retail and Field Marketing teams on leveraging national and local sponsorships to meet brand and sales objectives
Works with Brand teams to create, author, and implement strategic sponsorship strategy by focus area
Works with Field Marketing teams and Manager, Sponsorships &
Brand Activation to drive consistent local activation approaches across sports disciplines, venues, and large scale events, utilizing innovative approaches and best practices
Makes recommendations on national activation investments and budgets, working with Associate Manager, Sponsorships & Brand
Activation, for proposed recommendations to Brand Marketing for alignment and deployment
Works with Brand, Retail and Field Marketing teams to identify, acquire and manage personality/talent that is aligned with brand as needed (e.g. John Gruden, Tony Gonzalez, Rick Bayless, Eric Dickerson, etc.) working with applicable agency support
Works with Sr. Director and Brand teams to identify agency resource needs related to national sponsorship investments, and agency resources at local level as needed
Supports the Sr. Director in creating, implementing, and continuously refining the local sponsorships and venue strategy across the portfolio for the company nationwide; collaborates with On-Premise National Accounts, ensuring alignment on strategy
Regularly employs strong negotiation and influencing skills to navigate discussions around local business dynamics that could impact approach or value of potential properties/partners
Supports Field Marketing Directors on local sponsorship negotiations ($250k and less) and supports Sr. Director with negotiations of national sponsorships as needed
Provides continuous support to Sr. Director in development and oversight of strategic local and national sponsorships acquisition roadmap, ROI analyses for major strategic sponsorships
Required Skills
Qualifications:
7 or more years of relevant work experience in sponsorship management, sponsorship activation and/or marketing program management with considerable below the line and above the line program components; Brand management and/or retail activation experience a plus
Previous experience managing a P&L and large budgets
Sophisticated knowledge of and experience developing marketing strategies leveraging partnerships of all types
Proven track record of bringing creative new ideas and programs to keep sponsorship programming fresh and relevant, increasing ROI, and driving measurable growth around business metrics (volume, share) and brand health metrics.
Demonstrated experience leading integrated campaigns
Experience managing complex situations and effectively communicating to stakeholders as needed to make sound business decisions
Experience working with professional leagues/teams preferred; experience working with large scale partners (non-sports) preferred
Ability to write a brand brief and deliver feedback to agencies in a succinct and efficient manner
Demonstrated success presenting recommendations, influencing, and gaining alignment with cross-functional teams and leadership
Ablility to use consumer insights, syndicated information, and other metrics to build business cases and analysis around sponsorship opportunities and ROI evaluation
Ability to use statistics, sales data, qualitative/quantitative results, and other hard measurable data to influence key decision makers
Excellent time management, resource management, and planning skills
Demonstrated experience working independently, employing big picturing thinking, and developing strategic programs
Strong budget management skills and the ability to effectively communicate forecasting and updates on a regular basis and as requested
Strong communication skills across all forms of communication (written, presentation) with varying audiences (marketing/sales leadership, distributors, internal, field sales, field marketing sponsorship partners and agencies)
Proven success working collaboratively across cross functional teams to help lead and drive initiatives, process, and change; ability to delegate roles and responsibilities to agency and field partners to successfully complete objectives
Ability to inspire and lead direct reports and non-direct reports towards common strategy, goals, and objectives, ensuring all stakeholders are aligned
Bilingual (English/Spanish) is a plus
Ability and willingness to travel
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