Twitter is changing the way leagues, teams and athletes connect with their fans every day.
Our Content Partnerships team is looking for passionate, sports business-minded candidates for our global team. In the role, you’ll work with the sports team around the world to generate revenue for Twitter’s most high-profile league, network, and strategic growth partners. You’ll apply a broad mix of digital marketing, sales, content strategy, and sports media expertise to identify sponsorship opportunities for these blue chip organizations and Twitter alike.
From livestreaming games to entirely new formats like 360 video, these partnerships ultimately introduce new & engaging content to the platform and you’ll play a key role in bringing them to life.
You’ll also interface with our most valued brand partners, quarterbacking the content packages to the Twitter Sales team and their advertising clients. The leads will rely on you to support the post-campaign phase as well, from compiling the performance analysis to assisting in the renewal negotiations.
Responsibilities:
Lead Twitter's relationships with key strategic content partners
Develop content offerings, assist in package positioning & pricing, and building final pitch collateral
Liaise with the GCP and sales orgs around the world to ensure content opportunities are packaged and positioned effectively to the appropriate brand prospects
Interface with Twitter Ad and Consumer Product, staying up-to-date on the roadmap and evangelize new features that ultimately benefit our partners’ business on Twitter
Generate case studies and best practices that showcases Twitter as a driver of revenue and innovation for sports partners
Industry experience & Required Skills
Deep knowledge of the media landscape -- more specifically, the relationship dynamics between broadcast, league, agency, governing bodies, and their sponsors
Direct experience in digital sales and/or marketing
Exceptional understanding of Twitter as a consumer and advertising product, and how sports fits into the equation
Keen awareness of the innovations and developing opportunities for the use of Twitter across the Media landscape.
Ability to communicate effectively and persuasively, in person and in writing, especially with brands
Well-established proficiency in business tools (Keynote, Excel) and general understanding of Data visualization (Tableau, D3, Highcharts)
Comfort devising and conducting research projects
3-5+ years work experience (or equivalent), primarily in the sports world
