Responsible for directing the development of company marketing programs. Responsible for assessment of potential markets, product life cycle planning, coordination of technical product development, development of product strategies, definition of promotional activities and product launch.
Activities may include: technical sales support, product advertising/promotion, planning, developing, and implementing multiple channel programs, directing the development of company market requirements for specific products or product lines.
A successful candidate requires:
Music and entertainment experience a plus.
Oversee, manage and activate all sports marketing programs for Intel, worldwide.
Deal heavily with leagues, teams, broadcasters and all major sports organizations and committees.
Provide governing counsel and expertise in deal negotiations and branded integrations.
Oversee executional activation with attention to detail.
Responsible for brand attribution, broadcast commentary, and athlete, league and team education.
Strategic capability to help expand and evolve Intel's mission to transform sporting experiences through digitalization and new technologies such as VR, merged reality, and Intel's 360 degree Replay technology.
Oversee sports marketing team and collaborate across Intel's business units, marketing centers of excellence such as Agency Inside, digital marketing, media, corporate communications, brand management and insights.
Ability to manage and drive results in large, complex organizations.
In-depth knowledge of effective sports marketing principles and approaches, a must.
Strong leadership and collaboration required.
Ability to manage and drive results in large, complexorganizations.
In-depth knowledge of effective sports marketing principles and approaches, a must.
Strong leadership and collaboration required.
Qualifications
Minimum Qualifications:
Emphasis on basketball, football, soccer, baseball and Cricket as initial priorities, with greater global expansion over-time.
In-depth and extensive experience working with the Olympic committee required.
Must have prior Olympics experience.
Large global brand experience preferred.
Experience working in large global corporations and across all major sports platforms.
