Senior Manager, Experiential Marketing

Boston, MA

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Job Description

Posted On: December 22, 2017

Wayfair is looking for a strategic, creative, and analytical leader to drive our Experiential Marketing program. This is a unique opportunity for a highly motivated and entrepreneurial individual to contribute in a very significant way to Wayfair’s rapid growth and leadership in eCommerce.

This is a highly strategic role where you will build and develop new capabilities for Wayfair, drive and execute on an aggressive testing plan to initiate rapid learnings. This is a unique opportunity for someone who is passionate about defining the next generation of Marketing and takes a data-driven approach to everything.

BR> As the Senior Manager of Experiential Marketing, you will be expected to build an exciting and impactful experiential marketing strategy, define the key performance metrics, iterate to support our test-and-learn approach, and measure performance. You will work cross-functionally and partner with Creative, Brand, Partnerships, Media, Product, and Analytics teams. You should have a passion for creating impactful brand experiences to engage consumers to increase lead generation, brand advocacy, and sales.

Key Responsibilities:

  • Partner with key cross-functional stakeholders to define, pilot, and rapidly iterate on the experiential marketing strategy, with an understanding and strategic view on all internal/external influences
  • Size up opportunity and scope executional plan for existing experiential opportunities
  • Partner closely with internal and external teams to drive best-in-class campaigns, managing the channel agenda and implementation
  • Partner across the organization to develop internal marketing measurement tools and develop new capabilities to support experiential marketing efforts
  • Track competitive movements and ensure Wayfair programs are best-in-class
  • Institute rigorous test-and-learn methodology to achieve desired results
  • Develop talent within the organization, mentoring/developing small team of analysts

    Required Skills

  • 5+ years professional experience – ideally in ecommerce, marketing, tech, or management consulting
  • Ability to think and perform both tactically and strategically
  • Thrilled by the prospect of running an “R&D Lab” for Marketing
  • Comfortable in a data-driven business environment and able to pivot readily
  • Seasoned in managing timelines, delivery, dependencies, communication across teams
  • Ability to multi-task and work well within a dynamic, fast-paced organization
  • Excellent interpersonal and team building skills including experience managing high performing teams
  • Positive, people-oriented and energetic attitude