Primary responsibilities of the role are to craft engaging consumer experiences intended to drive wide-scale awareness for POPSUGAR and its brand partners. Core functions include creating and leading large-scale brand event programs, driving experiential marketing strategy, and overseeing the creation and execution of all sold events and activations.
Core duties and responsibilities
Create overall strategy and roadmap of experiential marketing for the POPSUGAR brand
Develop overall vision as well as 360-degree event management from scheduling to real-time execution for large-scale tent pole events, as well as guiding team in their individual project(s) execution
Serve as team POC for new business efforts and large budget client RFPs in conjunction with sales team
Play lead role in client presentation and demonstrate high level competency in selling an idea, responding to questions and communicating POPSUGAR’s point of view
Develop and oversee team and project budgets
Work closely with integrated marketing, editorial, and sales to create and package tent pole event materials
Provide strategic and aesthetic oversight as well as evaluate and select creative, art, and copy pertaining to event activations.
Review incoming job starts, creative briefs, and other forms of project initiation to ensure team has essential information and sufficient time
Source partners that reinforce POPSUGAR’s brand vision and strategy — including collaborations across entertainment, fitness, fashion, beauty, food, etc.
Liaise with creative, PR, consumer and trade marketing teams, to support all event-marketing campaigns and activations
Own postmortem ROI evaluation/event follow-ups
8+ years of relevant experience in production, experiential marketing or related field, developing campaigns and events that meet brand and client goals for a media/entertainment brand or agency
Experience managing individual event budgets of $5MM and higher
Broad knowledge of permitting, construction, logistics, A/V, lighting, fire, and safety
Must have working knowledge of existing and emerging trends in fashion, music, media/entertainment, arts and pop culture.
Demonstrated track record of excellence in executing events at a high level in addition to thought-leadership in ideation and planning and strategy of events and activations
Possesses consistently calm, clear-headed leadership in high-pressure situations and an ability to effectively manage multiple projects on time and within budget
Ability to prioritize and organize work in addition to managing workload for a team to meet deadlines and multiple requests