The Event Marketing Manager builds brands and drives awareness & trial via event marketing. The role focuses on translating brand strategy into compelling brand experience. A skilled event marketer, you will lead major experiential tours & other platforms, working cross functionally to drive planning through to execution & review, bringing operational leadership across a diversified event program. Key areas of focus are: event & sponsorship management, multiple city tours, internal communications, legal planning, sample shipments, budgeting, measurement & evaluation. Includes travel to events to plan & facilitate execution of event marketing programs.
Responsibilities
Work collaboratively as a key member of the Event Marketing team to drive success of national event marketing programs to build consumer awareness & trial, achieving brand and corporate objectives
Create & activate event programs that engage our trade as well as building consumer affinity
Work closely with Event Director to complete yearly event planning & budget projections
Lead best-in-class multiple city tours to bring to life a single-minded brand promise/experience, and work closely with external agencies
Lead event contract and supply approvals with CBrands Legal teams
Manage event spends in line with agreed budget requirements and provide monthly reconciliation of financial information
Work closely with Event Marketing Specialist to ensure logistics of wine supply are in line with agreed service standards
Internal communications to engage & inform stakeholders of key projects & successes
ROI projects & event recaps, working monthly with Specialist on accurate metrics capture
Research industry trends, category changes and new sponsorship opportunities
Oversee day-to-day event logistics with internal and external business units
Attend local event and travel to select national events, as required
Minimum Qualifications
Bachelor’s required
4+ years event marketing experience
Travel required: 30%
Excellent verbal and written communications skills
Ability to manage agency staff & vendors
Creative, enthusiastic leader with ability to multi-task and collaborate across levels & groups
Attention to detail and customer service orientation
Passion for wine & food, and the events industry
Preferred Qualifications
Alcohol beverage industry experience
