The primary missions of the Hertz Brand, Marketing Partnerships Manager:
Establish partnership strategy, clarifying their role in the portfolio of marketing tactics
Identify business needs where partnerships/sponsorships could form part of the solution across entire landscape of the company
Evaluate all potential partnerships/sponsorships, ensuring they are the correct ones to deliver fully against the Hertz brand needs
Define Hertz standards for potential partners – what we want and how we work together
Activate sponsorships with hands-on management of each one, acting as advocate to push internal utilization and external take up.
Measure and report the results in collaborate with Hertz Analytics Team, ensuring best practices are industrialized and issues addressed quickly.
Drive revenue for the Hertz brand by delivering programs across all key partners, for example, OEMs, AAA, United and Marriot.
Collaborate with the broader enterprise to ensure optimal feedback, participation and understanding of current and future partnerships/sponsorships and ensure ongoing success
Educational Background:
Undergraduate and master’s degree preferred in marketing, business management, economics, finance, mathematics, or related / relevant field required
Professional Experience:
5-7 years of professional experience within retail, travel, hospitality with a focus on product design. Other industries acceptable if able to demonstrate relevant correlation
Skills:
Proven track record of ability to solve complex business problems
Demonstrated ability to work in, across, and with large teams
Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project management
Established track-record of influencing stakeholders from other functional areas with limited formal authority
Strong background in strategic problem solving
Excellent written and verbal communication skills. Comfort communicating across all levels within the organization
Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
Proven verbal and written communication
Positive attitude
