BRP: Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.
Implement and manage our powersports marketing and promotional strategies in order to increase awareness for our brands.
Undertake the supervisory and budgetary responsibilities to support this new centralized function.
Provide a holistic, multi-brand management of BRP’S sponsorship, ambassadorship and celebrity influencer activities.
Enable timely, relevant and consistent content marketing with the respective brands and social/digital teams. Ensure that brand-specific messaging is in line with the Brand priorities and their communications objectives.
Support in drafting and negotiating powersports marketing contracts with third parties, ambassadors, influencers and celebrities. Ensure collaboration with our indirect procurement team on such mandates.
Implement a multi-brand governance to align all powersports marketing and sponsorship activations - in collaboration with the Brand Managers, Corporate Communications and the Digital team.
Implement a consistent framework for contracts, tracking and metrics for sponsorship agreements. For ambassadors, apply the well established formulas/learning/rewards structure from the Ski-Doo program to other brands.
Implement, monitor and improve upon the KPI’s for each activation. Provide a scorecard to the Brand leads on a regular basis.
Employ a 5C framework to harness the power of this role:
Consumer: Ensure that content puts consumers first!
Connect: Personalizing and optimizing our engagement with consumers - the right time, at the right place.
Content: Building one-to-one brand experiences - appealing to consumer’s passion points.
Commerce: Driving consumers to our digital and physical retail spaces as a seamless experience.
Community: Bringing it all together, listening, communicating and engaging with our passionate consumers
Lead future product co-branding opportunities with external companies or brands.
Provide a full diagnosis and recommendation on how to best leverage our Race Marketing Activities
Bachelor’s degree in administration (marketing);
Minimum of seven (7) years of experience in marketing-related positions;
Bilingualism is essential, both oral and written (French/English);
Ability to oversee multiple complex projects simultaneously while meeting program objectives and timelines;
Demonstrate excellent negotiation and influence skills;
Constant desire to improve processes to increase efficiency.