As a Senior Marketing Communications Manager, you will develop marketing
communications programs to increase the profitability of company products and
services through the utilization of various promotional and advertising media.
In this position, you will be considered an expert within the marketing
communications discipline and an acknowledged authority within the
organization. This role is responsible for building programs and campaigns that
connect with fan passions to inspire fans to purchase/use specific products and
services. Responsibilities include
marketing, advertising/communications, design services, social media and
internet/digital marketing.
Additional Responsibilities:
Interface with company management, brand design, sales
department and/or advertising and marketing agencies to develop and
implement communications programs
May be responsible for traditional promotional programs
like advertising and branding, product placement, fan activation and
engagement, PR and merchandising.
May be responsible for creative briefs, copy writing
and layout of advertisements
May be responsible for all aspects of marketing
communications for a business line
A specialization and experience within the marketing and
management of golf and/or motorsports business is preferred
Maintain working knowledge of other major functional
areas and skill to integrate and communicate that information
Maintain advanced knowledge of marketing communications
professional field
Oversee the development, execution and monitoring of
integrated communications programs on behalf of the specific business line
in support of the strategic business objective
Evaluate impact on strategic marketing communication
planning objectives and strategies
Apply advanced principles, theories and concepts
Apply company policies and procedures to resolve
routing issues
