Senior Director, Sports Strategy

Hearts & Science

New York, NY

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Job Description

Posted On: August 06, 2018

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

We are a marketing agency that is pioneering the future of how brands and people will interact in the post-media world.

As a Senior Director, Sports Strategy you will play a visible, critical role as the strategic thought leader and trusted advisor to your client counterparts and be seen as a vital part of their Sports strategy team, representing the voice of the client within Hearts & Science. To be successful in this role, you will bring your strong history of being a change driver and innovator, taking smart risks and making tough decisions when necessary to deliver results.


  • Be a champion for the brands you manage and continually strive to find innovative solutions that build the brands
  • Provide expertise and leadership in performance marketing across all channels: traditional, digital, and emerging media
  • Maintain high level of service to client stakeholders
  • Lead and develop annual account plans and create clear accountability measures that ensure client and agency achieve financial and business success
  • Represent and promote the interests of Hearts & Science internally and externally
  • Manage the relationship with internal teams and technology partners

    Required Skills

  • Extensive experience in media, preferrably in a marketing agency environment
  • Experience in sports strategy within a media agency environment preferred
  • Experience helping clients understand how to apply media thinking to their business effectively
  • Team leadership experience and a track record of building and mentoring direct reports at various levels
  • Expertise and temperment to create change; from reach-centric planning to audience-planning
  • Navigation skills in a multi-brand business, where central media teams provide guidance
  • Media/business acumen
  • Leadership with client partnership experience
  • Exceptional communication/ombudsman skills
  • Financial management experience
  • Knowledge management experience
  • Bachelor’s degree required (Marketing, advertising or communications, MIS or stats preferred)