We’re SmileDirectClub, and we believe everyone deserves a smile they’ll love. We also believe that you deserve a job you’ll love. Good thing you found us, and we found you. At SmileDirectClub, we’re all about empowering transformation. We want people to become more confident in how they look, how they feel, and how they think. So we’re spreading smiles and positivity all over the country.
It’s no small task. That’s why we’re looking for energetic, passionate, and confident team members who can help turn frowns into life-changing grins. Are you up for it?
We’re looking for a Director of Experiential Marketing to lead a team that creates and executes exceptionally engaging activations for our customers across the country.
Responsibilities:
Lead and inspire a large Experiential Marketing team to develop, manage and execute creative and results-driven experiential programs to drive customer engagement and raise brand awareness.
Consistently deliver cutting-edge creative concepts that reflect our innovative spirit
Research and identify strategic opportunities for brand partnerships.
Review and manage budgets, planning, deliverables, vendor and partner contracts, project plans and results.
Plan and develop partnerships and concepts to include promotional ideas, marketing materials, and activation details.
Manage third party vendors, event producers, and promoters.
Collaborate with other leaders to ensure consistent messaging (Influencer, PR, Creative, Social, CRM etc.)
Lead integration with partners and assess program effectiveness, setting KPI’s for measurement of results.
Assess KPI’s determine ROI, and report campaign metrics back to the leadership team.
Maintain current knowledge of trends in entertainment, lifestyle, and culture.
It will really make us smile if you have…
Bachelor’s Degree, preferably in Marketing, Communications, English, PR or equivalent experience.
10+ years of marketing, event production, and leadership experience with a consumer brand.
Deeply customer centric, must understand our customers and how engage with them
Able to think big and inspire brilliant creative ideas
Able to set, manage and report on performance metrics for campaigns
Able to improve and create experiential processes for our brand
Experience with large-scale event budgeting, production, programming, partnerships, and promotions, including working in accounting and finance established processes
Collaboration and sensibility with in-house creatives and design
Established network of vendors, partners, and corporate brands
Excellent project management, organization, and presentation skills
Domestic and/or International Travel
A sense of humor and ability to adapt to change
