Within the Brand Communications team, the Principal, Sponsorships role oversees the Sponsorships Strategy for Card/Brand, manages day-to-day Sponsorships tasks, oversees the Sponsorship agency, and ensures the entire organization can play a role in Sponsorships. As of September 2018, the organization has two major sports sponsorships (NHL and Big Ten Conference) as well as the San Diego Bike Share. This critical role on the Brand Communications team will manage these existing sponsorships as well as continual investigation and evaluation of potential new sponsorships.
The individual will work closely with other divisions within Discover such as Rewards, E-business, Portfolio, Acquisition, Network and Bank initiatives. This individual reports up into a Lead Media Strategist (at the Senior Manager level). This role will collaborate with many groups within the organization.
Key Responsibilities:
Help set multi-year strategic sponsorships vision for the organization and be a key driver of Brand Presence strategy
Manage sponsorships assets and work with the Ad/Brand team to approve and execute
Analyze opportunities and provide comprehensive/data driven POVs and recommendations for leadership, for the Brand team and across the enterprise
Manage vendor discussions and evaluations autonomously
Facilitate asset approval through RIK and with Legal
Drive strategy across the organization on new sponsorship opportunities
Work with agency to evaluate new opportunities and prioritize
Own Out of Home advertising initiatives including test plans and roll outs
Run cross functional sponsorships huddle with Portfolio, Acquisition, and EBusiness teams (to start) and eventually rolling out across organization
Work closely with Media team to ensure media components are executed appropriately and align with sponsorship assets
Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
Management of contractual tickets across the organization
Re-negotiation of contracts when applicable
Bachelors degree or equivalent combination of education and experience
7+ years marketing or agency work experience
Strong project management skills; ability to closely manage plan delivery timeline, internal and external resources, and quality of agency deliverables internally
Proactivity and self-starter behaviors required
Excellent communication skills, written and verbal; ability to present verbally to internal management and partner teams, and create effective presentations summarizing recommendations
Ability to manage and agency and report up within our organization on deliverables
Ability to juggle multiple priorities with efficiency
Possesses a high level understanding of data and measurement
Ability to transform quantitative results into insights and value demonstration
Financial Services experience preferred
