Lead the activation of Under Armour’s global influencer marketing strategy.
Work with Brand Marketing to align on seasonal business initiatives and execute influencer marketing strategies that drive against brand goals.
Develop a rationale for who the brand should partner with and drive communications to help foster those relationships.
Oversee influencer talent communications, product fulfillment, and day-to-day service are maintained and executed with precision.
Partner with Category Content Strategists to map influencer strategies against category content plans.
Partner with Category Content Strategist to drive tactical ideation and execution for influencer activations.
Work with regional marketing partners to drive global influencer best practices, deliver against seasonal influencer content needs, and advise on any local content creation.
Collaborate with brand marketing teammates to ensure influencer voice and content align to category positioning and creative direction.
Partner with Events and PR teams to activate influencer in connection to experiential activations.
Track influencer program performance against defined KPI’s and evaluate the impact of our work, providing actionable insights for the future to cross-functional partners.
Manage and maintain a test and learn agenda built to pilot new influencer partners, content, product, and platforms.
Manage agency and 3rd party relationships.
Required Skills
5+ years of relevant experience in influencer marketing, talent management, or social media (agency or client side).
Deep Understanding of digital landscape, media, trends and online consumer behavior.
Proven project management skills with a knack for cross-functional collaboration and a focus on completing on time and on budget.
Experience working within influencer management platforms.
Ability to track KPIs and analyze data to build narratives that help optimize performance.
Excellent communication and presentation skills – must be able to both educate and gain consensus with internal partners and decision makers.
Pro-active in pursuing new opportunities, ideas, platforms, etc.
Professional experience in or personal passion for sport and entertainment a plus.
Must be willing to travel.
Must be willing to work in a fast-paced environment with an openness to change as our company grows.
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