Tactical and executional lead of owned and sponsored events for The North Face across all territories, with a particular focus on establishing the brand’s cultural relevance within the Urban Exploration territory through key entertainment partnerships, events and influencer relationships.
Serve as day-to-day lead for creative, sports marketing, entertainment, communication and brand teams to create spectacular brand events from concept to execution.
Support the coordination and integration of internal resources as well as third party agencies towards the successful execution of all aspects of The North Face presence at owned and sponsored events.
Work closely with Comms, Social, Content, Media and Brand to establish objectives and strategy for partner, event and influencer strategy.
Distribute and manage a branded events template and event guidelines to support sponsored, partner and community event logistics.
Negotiate contracts with event organizers, partners, sponsors, agencies and vendors.
Manage event marketing and entertainment budget, including forecasting, invoice processing and accruals.
Manage reporting and tracking, setting metrics and delivering quarterly reports on KPIs.
Required Skills
BA/BS Degree in Marketing, Communication or equivalent years of education and experience.
4-6 years of experience in event production, event marketing, entertainment marketing, communication or sports.
2 years event production experience required.
Agency management experience preferred.
Knowledge of the outdoor apparel industry and outdoor retail preferred.
Proven ability to execute events.
Ability to think, plan and execute on multiple projects simultaneously in an organized fashion.
Strong existing relationships within the music and entertainment space.
In-depth knowledge and experience in the world of influence (music, film, tv, celebrity, etc).
Excellent communication skills (written and verbal), AP Style Writing
Excellent computer skills (spreadsheets, word processing, powerpoint).
Strong time management skills (deadline oriented / sensitive / attentive to detail).
Above all, we are looking for a personality and service-oriented attitude that would be a great fit for our team and culture.
Travel required: 40 - 70% domestic
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