Develop a PR strategy to help tell our brand story beyond our four walls and create a network of INTERMIX enthusiasts and ambassadors across our physical and digital footprint
Develop and maintain an event strategy (both local/store-led and brand building/corporate-led) to meet quarterly revenue goals, create deep customer loyalty, and create brand-building buzz
Lead a three-person team overseeing PR, partnerships, events, and retail marketing, with responsibility for generating press impressions and traffic to stores
Lead partnership strategy to acquire new customers, drive traffic to stores, and keep INTERMIX top of mind for the fashion-conscious shopper
Innovate and iterate to come up with creative ways to drive traffic to our 38 stores, and increase our omni-channel presence and the number of omni-channel customers in our database
Maximize effectiveness of key campaigns, thinking strategically to gain the most relevant exposure across all channels
Required Skills
Minimum 8-10 years of public relations/event experience in the women’s fashion space, with e-commerce experience strongly preferred
Deep knowledge of and early adoption within the digital space, including social media, influencers, and emerging platforms
Deep connections and relationships with key media (including traditional publishing and new/social media), entertainment/talent managers, and fellow PR thought leaders
Proven ability to garner press impressions around major campaigns and brand moments
Impeccable written and verbal communications skills, with extremely strong presentation and public speaking skills
Ability to adapt and pivot in an incredibly fast-moving environment
High level of accountability, with a willingness to roll up your sleeves and be involved not only in strategy but in execution as well
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