This position is responsible for leading entertainment partnerships within the sponsorships marketing organization. The Manager will manage all entertainment partnerships, experiential marketing programs and work with internal cross-functional teams to execute integrated marketing campaigns that deliver against key business objectives. This position reports to the Associate Director of Sponsorships.
Lead entertainment partnerships and program execution including partner procurement, contract negotiations and campaign activation.
Ensure best-in-class sponsorships performance by tracking partnership assets to ensure deliverables are being executed and full partnership value is achieved.
Lead agency relationship for entertainment programs and help direct program activation elements (onsite branding, brand ambassadors, tickets, access, etc.)
Partner with internal cross-functional teams and Integrated Marketing to communicate and share partner assets for creative use in marketing campaigns and Verizon Up loyalty program.
Partner with the agency to track measurement of entertainment program effectiveness and ROI.
Regularly communicate with local market teams, track local entertainment programs, initiatives and needs.
Manage incoming invoices and track overall entertainment budget.
Maintain overview presentations of entertainment programs and partners.
Develop clear, concise executive reports for leadership use.
Manage incoming internal and external asks for partner assets and ad hoc entertainment requests.
Monitor external entertainment marketing trends and bring best practices to our programs.
You’ll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Even better if you have:
Bachelor’s degree with five or more years of successful sponsorship experience.
Entertainment marketing experience; specifically within music sponsorship at other brands.
Demonstrated experience in project management, organizational leadership, and agency management.
Solid understanding of entertainment industries, marketing communications and new and emerging media platforms (i.e. mobile, digital, social media).
Ability to multitask in a fast-paced, can-do culture.
Expert in Excel and PowerPoint.
Experience with Telecom or Technology companies.
