As our Manager of Sports/Soccer Sponsorship Activation, you will be responsible for the support and execution of sports marketing activation programs for our partner teams, with an emphasis on soccer relationships. You will provide support to multiple Strategist positions within the Activation and Experiential team including day-to-day team/venue relationship management, program development and execution, program measurement, budget and presentation support, onsite management, agency oversight, etc. You will interact with internal and external partners in the creation and execution of unique and meaningful engagements at all activations. Additionally, you will be responsible for the receipt, review and evaluation of external proposals.
Partner Marketing / Sponsorship Activation:
Interact directly with key external soccer teams, tournaments and governing bodies, plus possibly NFL or NBA stadium/arena partners as needed to execute programs, etc.
Manage and execute assigned activation programs.
Provide oversight of multiple agency partners supporting experiential/activation for assigned programs.
Assist with agency briefing and presentations to senior management.
Review agreements, make recommendations and provide contract negotiation support.
Lead contractual review and internal agreement review/signature process.
Analyze customer and fan data and insights for use in activation program development, etc.
Provide direction and execute on brand guidelines for all creative and other executions related to our partnerships.
Research and provide analysis of competitive trends and analysis including data gathering, report creation.
Manage creative and messaging processes including briefing, creative development and review, agency oversight, print, radio and social assets and deadlines, etc. Lead development of collateral and materials used in experiential/activation locations.
Support technology integration with team partners including interaction with internal product team and third party vendors as appropriate.
Analyze and review sponsorship proposals and manage any response or follow up to submitters.
Communicate and partner with key internal stakeholders to provide strategic direction, understand local objectives and business needs.
Work with local market teams for marketing extensions into local retail stores or other marketing campaigns.
You’ll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Even better if you have:
Bachelor’s degree in Marketing, Advertising or Communications.
Three or more years of professional experience in sponsorship activation.
Deep understanding of Global and US Soccer properties.
Understanding of wireless industry.
Strong critical thinking, judgment and decision-making skills.
Ability to work well in team environment and autonomously with a good sense of urgency and a strong attention to detail in a fast changing environment.
Ability to complete important time sensitive tasks, adapt quickly to last minute changes and manage multiple projects simultaneously.
Strong interest and knowledge in the technology industry.
Agency management skills.
Demonstrated excellent verbal and writing skills
Entrepreneurial self-starter abilities.
Budget planning and maintenance experience.
Proficiency in software programs such as Word, Excel, PowerPoint, etc.
Willingness for some travel (25% of the time) including potential to work on holidays or weekends during sports events.
