The Manager, Sports Marketing will support the brand team in the development and execution of marketing strategies and multi-platform promotional plans for properties including, but not limited to, the NBA, Golf and the NHL. The position reports to the Senior Director, Sports Marketing – Pro Sports, based in New York NY.
Responsibilities:
Manage day-to-day responsibilities of (including but not limited to) the NBA and Golf marketing efforts.
Support and partner with senior leadership and key stakeholders on understanding business of objectives and setting marketing strategy for specific tentpoles within each property.
Lead development of marketing briefs to internal and external partners in support of priority programming and creative development from inception to approvals and execution
Manage day-to-day relationship with external and internal creative partners including the planning and management of full timeline and budget.
Lead multiple, weekly meetings with cross functional teams (Programming, Media, Creative Works, Research) to ensure alignment on plans and initiatives for brand, digital, and social integration
Primary point of contact between the Marketing and Social media teams for associated properties.
Day-to-day management of league marketing relationships.
Oversee Coordinator in delivery of marketing assets both internally and with media partners
Oversight of all aspects of production of marketing assets
Act as mentor to (direct report) Coordinator and guide their professional growth within the organization.
Be the resident expert on their properties.
Basic Qualifications:
Minimum of 4 years of Marketing/Advertising required with an understanding of Marketing fundamentals, including strategic and creative development, creative evaluation, media and budget management
Minimum of 2 years of people management
Preferred Qualifications:
Excellent written and verbal communication skills
Strong strategic marketing acumen
Effective time management and organizational skills – ability to prioritize and multi-task on a high profile, high volume portfolio
Strong work ethic. Must be self-motivated and able to take the initiative to get the job done
Demonstrates an understanding and appreciation of ESPN’s unique brand voice.
Is a passionate sports fan with a comprehensive knowledge of the NBA and Golf, in particular
Ability to work in a fast paced environment. Hold self and others to a quality, on-time delivery.
Embraces and passionate about social media. Knowledge of and understanding of all social media platforms
Proficiency in Microsoft Office (Outlook, Word, Excel, Powerpoint). Adobe Suite experience desired
Required Education
Bachelor’s Degree
