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Manager, Sports Marketing - Pro Sports


New York, NY

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Job Description

Posted On: January 31, 2019

The Manager, Sports Marketing will support the brand team in the development and execution of marketing strategies and multi-platform promotional plans for properties including, but not limited to, the NBA, Golf and the NHL. The position reports to the Senior Director, Sports Marketing – Pro Sports, based in New York NY.


  • Manage day-to-day responsibilities of (including but not limited to) the NBA and Golf marketing efforts.
  • Support and partner with senior leadership and key stakeholders on understanding business of objectives and setting marketing strategy for specific tentpoles within each property.
  • Lead development of marketing briefs to internal and external partners in support of priority programming and creative development from inception to approvals and execution
  • Manage day-to-day relationship with external and internal creative partners including the planning and management of full timeline and budget.
  • Lead multiple, weekly meetings with cross functional teams (Programming, Media, Creative Works, Research) to ensure alignment on plans and initiatives for brand, digital, and social integration
  • Primary point of contact between the Marketing and Social media teams for associated properties.
  • Day-to-day management of league marketing relationships.
  • Oversee Coordinator in delivery of marketing assets both internally and with media partners
  • Oversight of all aspects of production of marketing assets
  • Act as mentor to (direct report) Coordinator and guide their professional growth within the organization.
  • Be the resident expert on their properties.

    Required Skills

    Basic Qualifications:

  • Minimum of 4 years of Marketing/Advertising required with an understanding of Marketing fundamentals, including strategic and creative development, creative evaluation, media and budget management
  • Minimum of 2 years of people management

    Preferred Qualifications:

  • Excellent written and verbal communication skills
  • Strong strategic marketing acumen
  • Effective time management and organizational skills – ability to prioritize and multi-task on a high profile, high volume portfolio
  • Strong work ethic. Must be self-motivated and able to take the initiative to get the job done
  • Demonstrates an understanding and appreciation of ESPN’s unique brand voice.
  • Is a passionate sports fan with a comprehensive knowledge of the NBA and Golf, in particular
  • Ability to work in a fast paced environment. Hold self and others to a quality, on-time delivery.
  • Embraces and passionate about social media. Knowledge of and understanding of all social media platforms
  • Proficiency in Microsoft Office (Outlook, Word, Excel, Powerpoint).
  • Adobe Suite experience desired

    Required Education

  • Bachelor’s Degree