Hulu’s Marketing team is seeking a Director, Experiential and Events who will be an exceptional addition to our Brand team. As a Director at Hulu, you will work with the Brand, Public Relations, Awards, Content, and Sales departments in building Hulu experiences ranging from activations around the brand, stunts to launch campaigns for content, premieres, industry events (Upfronts, CES, Cannes Lions, Comic Con, TCA, etc.), and awards campaign events. The right person for this role will have extensive entertainment event background and experiential marketing experience. In this position, you will have a strategic vision to bring experiences to life for Hulu’s brand, have strong attention to detail, set a high bar for yourself, enjoy solving problems, and be intellectually curious, with extensive production experience. If you are someone who thrives in a team environment and gains a personal sense of achievement when sharing knowledge and partnering with teams across Hulu, then this is a great role for you.
Report to the VP of Brand and align with key internal executives in the development and execution of integrated experiential and event strategies based on stakeholder goals, budget and company priorities.
Seen as a trusted expert in the experiential and entertainment event world leading all projects from vision to execution.
Partner with internal teams to execute events with the purpose of furthering client relationships, enhancing brand messaging and/or a variety of additional internal goals to increase Hulu’s growth and visibility.
Acts as conduit between event team and marketing executives, providing regular updates and elevating situations as required.
Lead weekly Experiential and Events team meetings and other key information platforms to collect and communicate pertinent relative information.
Oversee and drive overall team strategy, line-item budget and reconciliation, OKRs, and KPIs, while providing thoughtful leadership and guidance to all members of the team.
Understand and anticipate industry trends that will affect Hulu in the short and long term. Provide strategic insight into these issues and offer solutions back.
Supervise, mentor and take a personal stake in the development of the Experiential and Events team members daily.
Showcase power of the Hulu brand through: Ability to ideate around sponsor activations and craft symbiotic branding between sponsors and Hulu, leading all event strategy and presence for industry trade shows, work with talent, and consistently deliver the on-brand activations.
10+ years of event experience
Experience in the entertainment field required
Undergraduate degree in Business, Public Relations, or related field
Experienced in MS Excel/Google Sheets and experience building intuitive excel models
Experience in MS PowerPoint/Google Slides
Highly organized and efficient, with the ability to run with multiple projects at a given time.
Strong time management skills, verbal and written communication skills
An extensive event portfolio featuring a wide range of event experience including premieres, red carpets, awards campaigns, experiential activations, and key industry events (Upfronts, CES, Cannes Lions, Comic Con, TCA, SXSW, etc.).