Senior Manager, Brand Experience is responsible for catapulting GoGo squeeZ brand trial, awareness, and loyalty by managing game-changing experiential campaigns and partnerships as well as bringing to life our GoGo squeeZ Movement. This person will create an in-person consumer experience of the brand and leverage our events to create content for strong consumer engagement.Our partnerships include charitable partners and charitable programs.
Our Senior Manager of Brand Experience will also lead our creative team.
Job Responsibilities & Tasks:
Build the experiential annual plan that will bring our GoGo squeeZ strategy to life, across the US
Ensure that the plan is well integrated with our overall communication strategy and instrumental in delivering our message with a strong reach
Lead first-class brand experience plans that drive GoGo squeeZ Best in Class consumer engagement
Overseeing the squeez squad (brand ambassadors) activities and manage the squeez squad leader. Ensure that all activations reflect the experiential brand strategy
Manages the Partnership & Community Event Manager as well as the Community Relations Manager
Integrate with all marketing functions, to execute 360 plans that grow GoGo squeeZ trial, awareness, and loyalty
Driving the creative development and implementation of GoGo squeeZ Partner programs
Develop a partnership plan aligned with the Brand strategy
Build strong professional relationships with our partners and manage the day to day work
Review sponsorship marketing requests and select the most relevant opportunities
Generate success stories, and share out performance analysis throughout each program to ensure positive ROI and suggest opportunities to raise the bar
Leverage our activations and partners to amplify the GoGo squeeZ brand
Plan events and memorable moments
Drive Charity partnership management around community work
Manage a budget
All other duties as assigned
EDUCATION
Bachelor’s Degree in Marketing or related fields
EXPERIENCE
8+ years of progressive experience managing partnerships or Brand Experience initiatives
Direct and remote Management experience required
Project Management experience required
Strategic planning experience
SKILLS
A nimble executor that can keep an eye on several projects simultaneously
True passion and commitment to our Brand mission to bring our Movement to life
Interest in CSR and social impact
Vision for content creation, and tying multiple stories together
Strong Artistic skills to create on Brand programs
Dynamic communication and networking
Social Media Savvy
Proactive Self-starter
Strong work ethic
Attention to Detail and Organizational Skills
Dynamic communication and networking
A passion for teamwork and relationship building
PHYSICAL & TRAVEL REQUIREMENTS
Must be able to work up to 8 hours per day and be on his/her feet for extended periods of time.
Must be able to travel up to 40% a year
Ability to lift a maximum weight of 51 lbs.
