This is not your traditional Sponsorship role. The primary role of the Brand Partnerships Director is to cultivate strategic new business development with industry-leading, Fortune 500 brands, Out of Home media advertising agencies and experiential marketing firms to secure and drive incremental revenue that supports WPGs goal of “Pathway to Profit”. In partnership with the SVP, Marketing and Sponsorship this roles leads, drives and implements the overall revenue generation strategies in order to meet and exceed sales goals. This role is about scale. Deals are inclusive of the entire portfolio.
Who we’re seeking?
An industry “sales leader” with a “proven track record” in partnership sales.
A highly curious individual who is a strategic, BIG and white space thinker.
You bring things to life. You own it and follow-through. From generating the lead to the initial conversation to architecting the deal to closing it (& renewing).
A highly networked sales professional with an established (digital) rolodex.
You’re a creative thinker who loves the thrill of the hunt.
You connect the dots.
You take complex business objectives, simplify them and develop and execute revenue-driving solutions.
You identify client needs /opportunities and develop integrated proposals (digital, experiential, event, signage, branding) and possess exceptional negotiating skills.
You know how to captivate an audience (of various management levels) through dynamic sales presentations and facilitate a robust dialogue that yields long-term partnerships.
A digitally savvy individual who loves data. You leverage various platforms to generate new leads and build a proactive pipeline of viable prospects. You pick up the phone and cold call as well.
An individual that exceeds and thrives working on multiple client accounts concurrently (and effectively).
A collaborative business partner whom interfaces and works amongst multiple cross-functional teams and various personalities.
You’re agile, fast and lead with a sense of urgency. You hustle, roll up your sleeves and love what you do.
Essential Functions
Identify, create and sell revenue opportunities through strategic positioning of mall media assets and marketing events in order to achieve financial sales goals for our department.
Achieve or exceed personal sales goals and monthly revenue budget.
Create compelling client solutions to advertising objectives, develop integrated proposals, articulate the benefits of OOH mall media and Washington Prime Group’s portfolio, and secure large multi property advertising, sponsorship, or promotional programs on a regular basis.
Target, pitch, and develop relationships with companies within key vertical markets and categories (casinos, professional sports, entertainment, etc.) based on shopper demographics & intelligence.
Partner with Marketing and Sponsorship to optimize sponsorship for signature and local events, holidays and peak calendar activities.
Skills and Abilities
Extremely self-motivated, energetic, creative, independent person who can secure new business accounts and build relationships
Adept at prospecting new business, cold calling, and able to effectively communicate the value proposition of Washington Prime Group Malls as an OOH advertising solution
Excellent selling, negotiating, proposal writing and presentation skills including fluency in multi-media presentation development
Stellar communication and interpersonal skills
Exceptional computer skills including Excel, PowerPoint, Word is required
Eagerness to learn and grow in fast paced business development group and a commitment to do what it takes to “get the job done
Regular, predictable attendance
Bachelor's degree in marketing, advertising, management or general business
Minimum 8 years’ experience selling advertising (preferably Out of Home), sponsorships, promotions, or marketing services
Effective and persuasive pitches with key advertising and media decision makers
Excellent oral, written communication and presentation skills
Creative Problem Solver
Demonstrates speed, urgency and change agility
High-Influencer
Strong interpersonal skills
Proven ability to work autonomously and collaboratively amongst key cross-functional teams
Strong budget and forecasting experience
Proven ability to lead multiple projects and initiatives concurrently and with speed
Experience in digital, social and traditional advertising. Strategy, tactics and execution.
Experience working with external agencies
Proficient in Microsoft Office Suite
Ability to travel approx. 25%. Flexible to meet the demands of the business / events (i.e. evenings and weekends for key events and initiatives. Travel may flex up / down based on current priorities.
