Director, Event & Marketing Strategies


New York, NY

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Job Description

Posted On: May 13, 2019

The Director of Event & Marketing Strategies will lead strategy and development of special events, promotions and marketing programs for 5 key areas:

  • Macy’s Star Rewards Loyalty Event Portfolio
  • Multicultural Events
  • Macy’s Home Store with Macy’s Culinary Council as a key component
  • Marketing Strategy for all Special Events
  • Top Door Strategy, Innovative, Differentiated Events and promotions across

    The position will also liaise with various internal teams on activation around big experience/entertainment-driven ideas.

    This position networks and partners with a combination of internal and external resources including key senior level executives within Marketing, Macy’s Merchant organization, Corporate Communications, Cause Marketing, external vendors and partners. Perform other duties as assigned.

    Essential Functions:

  • Oversee development of Star Rewards Loyalty Event Portfolio with cross functional team crafting strategy, responsible for recapping and making recommendations based on recaps
  • Manage event and marketing strategy for Multicultural special events overseeing all elements related Omni-channel support
  • Work closely with the Culinary Council and other home vendors to develop events, promotions and marketing strategies to support the Home/Housewares business
  • Own and develop marketing strategies utilizing new methods and new partners
  • Seek and implement new partnerships for in store activations that drive sales and traffic
  • Raise funds/Develop Partnerships to support event strategies
  • Manage budget to plan
  • Owns relationship management with all internal and external vendors, partners and clients
  • Support peer group with events in on-going efforts to promote business
  • Work on special projects as needed
  • Regular, dependable attendance & punctuality

    Required Skills


  • Bachelor’s Degree required
  • Minimum of 7 years prior marketing experience
  • Event coordination and execution experience preferred
  • Proven financial skills – budget creation and execution

    Communication Skills:

  • Strong communication skills – both written and verbal

    Mathematical Skills:

  • Basic math functions such as addition, subtraction, multiplication, division, and analytical skills

    Reasoning Ability:

  • Must be able to work independently with minimal supervision and make sound decisions

    Physical Demands:

  • This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking
  • May occasionally involve stooping, kneeling, or crouching
  • May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time
  • Involves manual dexterity for using keyboard, mouse, and other office equipment
  • May involve moving or lifting items under 10 pounds

    Other Skills:

  • Interpersonal and project management skills
  • Strong organization skills
  • Ability to remain flexible to changing business needs and to react to those needs in a professional manner
  • Excellent computer skills, (word, excel, Photoshop and PowerPoint)
  • Resourceful self-starter works well independently as well as part of a team

    Work Hours:

  • Ability to work holidays, as needed
  • Ability to travel as business dictates