Purpose of Job
Leads a team of marketing professionals to drive and oversee the sponsorship marketing portfolio for USAA, setting the strategy for sponsorship marketing across the enterprise. Designs and implements comprehensive marketing plans which may include identification of market potential, estimates of potential sales, introduction to market and definition of promotional activities. Analyzes the competitive environment and future trends and makes marketing program and/or strategy recommendations.
Oversee the sponsorship marketing portfolio and investments on behalf of one of the world’s leading brands – USAA.
Set the strategy for sponsorship marketing that will be applied across the enterprise.
Collaborate with internal stakeholders as the sponsorship subject-matter-expert, working with direct media partners on product placement initiatives aligned to the company’s overall marketing strategy.
Partner with key internal executives as well as external rights holders and promote opportunities to improve sponsorship investments across the organization.
Plans and directs activities and staff involved in evaluating and activating major corporate sponsorship opportunities and events with high customer engagement.
Working in Agile to direct the prioritization of activities and collaboration to ensure a consistent Sponsorship strategy is leveraged to connect with USAA audiences and drive value for the business.
Lead analytics and agency partners to quantify the impact of the sponsorship marketing investments.
Oversee the application of cutting-edge technology to deliver break-through experiential programs.
Bachelor's Degree required or 4 additional years (12 Total) of related experience beyond the minimum required may be substituted in lieu of a degree.
8 or more years of progressive related experience required.
3 or more years of direct team lead, or management experience required.
Subject-matter-expert understanding of the function/discipline and demonstrated application of knowledge, skills and abilities towards work products required.
Subject-matter-expert level of business acumen in the areas of the business operations, industry practices and emerging trends required.
*Qualifications may warrant placement in a different job level*
When you apply for this position, you will be required to answer some initial questions. This will take approximately 5 minutes. Once you begin the questions you will not be able to finish them at a later time and you will not able to change your responses.
At least 10 years of experience in sponsorship marketing across a diverse array of both sports and entertainment properties, working with Fortune 500 brands.
Experience directing sponsorship activities for a major corporation, working directly for a large brand or as an agency executive.
Experience advancing the sponsorship marketing discipline; refining the sponsorship portfolio, customer acquisition strategy, and internal governance structure.
Prior experience leading creative experiential marketing programs that connect with key audiences.
Experience integrating brand and product messaging with sponsorship platforms and campaigns to maximize the value of the opportunity and investments.
Experience leading integrated marketing and experiential campaigns around sponsorship properties from brand, segmentation, and product alignment, through oversight of event logistics, operations, compliance, and customer experience/hospitality design and delivery.
Extensive experience building and leading a high performing sponsorship marketing team, either on the brand or agency side.
Strong track record of leading cross functional teams across marketing disciplines and managing agency resources.
Experience working in a highly matrixed organization and understanding of Agile ways of working and experience measuring the impact of sponsorship and media partnerships.
Bachelor’s degree in marketing, business, communications or other related field; MBA or other advanced degree preferred.