This role is responsible for managing high-profile marketing initiatives in conjunction with sports-related partnerships, internal agency partners and community outreach efforts. The primary purpose of this role is to manage and develop key strategic relationships internally and externally that build brand relevance, increase customer affinity, drive sales/traffic and increase agency engagement.
Manage sports-related promotions, advertising, merchandising, and events.
Serve as the connection point with senior leadership to evaluate and develop business cases for partnership opportunities.
Develop and implement strategic vision and strategic plans for sports marketing.
Plan and schedule fundamental assets needed such as videos, online content, photos, etc.
Manage the budget, performance and communication plan for all sports partnerships.
Supervise the development and creation of promotions, event initiatives and sponsorships aligned to the brand and business strategies.
Develop close business relationships with individual agency owners while attending meetings, conventions, and similar events.
Serve as the point of contact for agency marketing needs.
Develop and manage agency community outreach initiatives and events.
Required Skills
Proficiency in Word, Excel, and PowerPoint.
Highly motivated and sports enthusiast.
Able to operate independently on various tasks and projects.
Strong interpersonal, excellent communication skills and solid project management skills.
Ability to work effectively with flexibility, high energy, patience and enthusiasm.
Required Experience
Degree in Sports Marketing, Marketing, Public Relations or Advertising
5-7 years of industry-related experience
