Data

Assistant Manager Brand Partnerships and Experiences

GM

Warren, MI

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Job Description

Posted On: October 28, 2019


Cadillac has an opening for an Assistant Manager of Events & Auto Shows in Detroit,MI. The position reports to the Cadillac Manager of Brand Partnerships and Experiences.The assistant manager plays a key role in the flawless execution of Cadillacsponsored and created events, as well as ensuring a consistent and premiumstandard for Cadillac’s presence in auto shows globally. The assistant manager will work with variousregions, divisions, departments and partners to ensure all aspects of theevents and auto shows are executed properly and on time. The assistant managermust work closely with his/her counterparts on the Brand Strategy team toensure that the overarching experiential strategy is being translated toexperiences and environments.


KEY RESPONSIBILITIES/ACCOUNTABILITIES

  • Help manage the brand’s appearance in all 3-dimensional spaces: auto shows and experiential programs
  • Negotiate, plan and manage all promotional contracts according to GM policy
  • Ensure all experiential marketing touch points for Cadillac fit with overall Cadillac brand strategy and marketing plan
  • Assist in managing business relationships with multiple agencies and partners supporting experiential marketing activity
  • Coordinate with the internal cross-functional team and agencies to deliver against all deadlines – many quick turn projects that require immediate action and long lead production timelines that necessitate advance planning.
  • Work closely with brand teams to ensure activity is integrated across channels (digital, social) and cohesive linkage to vehicle marketing launch plans.
  • Help manage activation budget and processing of associated invoices


    Required Skills


    ESSENTIAL QUALIFICATIONS/REQUIREMENTS

  • 5+ years of consumer marketing background, either in strategic position, advertising department / promotion team, auto show team or marketing department (or combinations).
  • Experience/Event Marketing experience is strongly preferred.
  • Ability to effectively work with various teams and to determine requirements related to auto show displays and events.
  • High level of organizational skills and the ability to multitask on a variety of marketing and communications initiatives.
  • Strong presentation skills and proven ability communicating at all levels of the Company.
  • Ability to solve problems.
  • Team oriented.
  • Bachelor degree.
  • High level of diverse marketing experiences preferred.
  • Knowledge and understanding of exhibit company operations a plus.