The Director of Global Sports Marketing Strategy (SM) is a key business leader who easily and accurately identifies white space opportunities to drive long-term business goals and is responsible for the development of Oakley’s sports marketing direction globally, in alignment with brand direction, strategy, and goals. In partnership with Sports Marketing, Marketing and Brand teams, develops and builds Oakley’s brand equity with a diverse set of consumers, seeking opportunities in emerging sports & sport culture, while maintaining deep connections to our global core sports.
MAJOR DUTIES AND RESPONSIBILITIES
Build ROI based sports marketing strategy aligned to brand
Identify and prioritize key pillars to drive long-term business goals in key sports globally
Lead and perform industry situation analytics
Develop/oversee centralized SM direction, adopting a fresh approach to sport and sport culture opportunities with global consistency and relevance
Cultivate/manage collaborations with cross-functional teams to identify new opportunities in the sport industry
Identify, quantify, and validate opportunities that strengthen market position in key sports, aligned with brand growth objectives
Evaluate new opportunities and assist in negotiations and Sports Mktg eco system development
Partner in identifying gaps/growth opportunities by vertical, and develop the SM strategy to support this initiative
Establish and drive communication between athletes and new product development to incorporate insights, experiences and data
Create and seek opportunities for integration with and participation in the product development process
Develop/maintain dashboard for evaluation of key initiatives and brand priorities
Support oversight and development of annual Sports Marketing budget
Work with D2C channels to develop meaningful event and athlete programs via a 360 approach
Manage royalty agreements
Develop/evolve big brand moments and partnerships
BASIC QUALIFICATIONS
Bachelor’s degree in Marketing or related
10+ years Marketing experience
Strong marketing strategy and influencer management
Understanding of sport mindset and trends; ability to apply insights to broader consumer
Expertise in digital content, social media, event marketing, and communications
Strong cross-functional collaboration skills
Able to effectively negotiate deadlines and deliverables
Able to manage complex timelines across teams
Entrepreneurial with strong ability to inspire and motivate self and others
Excellent verbal and written communication
High intermediate Microsoft Office skill
Connection in sports industry
Understanding of sports industry and partnerships
Up to 30% travel
PREFERRED QUALIFICATIONS
MBA
Multi-sport marketing exp
