This role’s primary focus is to manage, activate and service our NFL Athletes. Primary owner of our NFL Athlete strategy and portfolio this role must identify, evaluate, negotiate and service the NFL roster. In coordination with the Team Sports category and Brand Marketing this role must drive activation strategies for Tier 1 Football athletes and below to enrich the connection between our athletes and The Brand and ultimately grow consideration & influence the focused performer for growth.
RESPONSIBILITIES:
Supports N.A. sports marketing strategy building Athlete strategy and activation
Own and manage NFL athlete portfolio and associated budgets. Service the athlete with excellence
Deliver external communication of product and brand initiatives to athletes and agencies
Work in an integrated team environment with other functional marketing partners that help drive UA’s Team + Football business
Support region’s sports marketing Director in building annual business plans and athlete calendars
WHAT DO YOU NEED?
GET IT DONE – ACCOUNTABILITY
Takes responsibility and ownership for own tasks, decisions and outcomes. Deliver consistent results and hits deadlines within the scope of the role.
FIND A BETTER WAY – CREATIVITY & INNOVATION
Demonstrates curiosity by asking questions about current practices and suggesting potential changes. Generates new ideas in team settings.
WIN TOGETHER – COLLABORATION
Acknowledges own role and how it contributes to the common goals of the team. Builds trusting relationships with teammates and works with others in alignment with team goals.
THINK GLOBALLY – GLOBAL PERSPECTIVE
Demonstrates understanding of local cultural practices. Displays interest in and appreciation for global perspectives. May apply cultural understanding to support other teammates in global business interactions.
MAKE THE RIGHT CALL – INTEGRITY AND ETHICS
Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
BS/BA required
7+ years of Sports Marketing Experience
Depth in knowledge of sports management and sports industry, Passion and experience working with Professional Athletes and Agencies
Strategically and creatively minded, Reputation for being flexible. Energetic, hardworking, and enthusiastic personality. Planning, organizational and project management competencies
Travel up to 50%
