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Marketing Specialist, Sports Sponsorships

Firstrust Bank

Horsham, PA

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Job Description

Posted On: March 02, 2020

The Firstrust Bank Sports Marketing and Sponsorships Specialist will be responsible for implementation and day-to-day execution of Firstrust Bank sports sponsorships marketing, activations and events. In addition to execution responsibilities, the position will assist the Head of Marketing with preparing presentations, identifying opportunities and evaluating results to ensure that departmental strategies and objectives are met and are in line with the needs and mission of Firstrust Bank. The position will interact directly with the company's sports marketing agency, POV Sports Marketing.


  • Execute all department administrative responsibilities for sports marketing activities including purchase requisitions, invoicing, ticket distribution, co-branded inventory, ordering promotional products, expense reports, shipping, travel logistics, event timelines, ROS, recaps, merchandise inventory and storage and other office related tasks.
  • Execute activation program in support of co-branded products and access experiences for Firstrust Bank sports sponsorship teams. Responsible for planning, managing and executing off-site events from logistics to marketing elements.
  • Collaborate and guide cross-functional teams pertaining to sponsorship activations and events, (Business and Retail Bankers, Marketing team, Digital Marketing, Communications, Events Marketing)
  • Be skilled in partnership assets, and bring forth ideas, and make recommendations for how to best leverage assets – from game day experience, partner media, community events and co-branded activations - to the full advantage of Firstrust Bank for customer acquisition and engagement purposes.
  • Execute all aspects of sponsorships and relationships within the partner community including but not limited to, sponsorship plan, activation, management, game day activations, and year end analysis.
  • Lead projects, working with our creative agency, to develop assets and promotional pieces for distribution.
  • Responsible for all sponsorship inquiries and replies internally and externally
  • Assist with the development of sponsorship tools for training of bank employees.
  • *Please note, this position will work between our Horsham and Conshohocken offices.

    Required Skills

    Essential Functions

  • Knowledge of sports industry- specifically in sponsorship marketing
  • A passion for sports marketing and sports
  • Strong interpersonal and multitasking skills
  • Meticulous attention to detail
  • Strong communication skills, including meeting, facilitation and presentations
  • Fluent in presentation development (PPT or similar program)

    Knowledge - Skills & Abilities

  • 3 years of relevant experience in a marketing related role.
  • Bachelor degree in a marketing related field and; experience in sports marketing, media and agency industry preferred.
  • Ability to find creative and unique solutions for non-traditional integration into sports and entertainment.
  • Strong verbal, written, analytical, and interpersonal skills with the proven ability to interact effectively with all levels of employees, management, and customers.
  • Ability to effectively elevate concerns to senior management in a timely and accurate manner.
  • Ability to establish an independent view, collaborate in decision-making and motivate others during difficult situations or on tough organizational issues.
  • Ability to solve practical problems and organize workload for effective implementation under general supervision.
  • Must be flexible and able to adapt to a continuously changing environment.