As the Senior Manager of Brand Experience + Influencers / Athletes, you will play an integral role in leading the development and continued evolution of the overall experiential marketing strategy and programs, including consumer events (virtual and in-person soon, we hope) and other marketing extensions that build brand love and reflect our brand’s mission – and the integration of high reach influencers (think celebrities, athletes, VIPs) to help put a microphone to this work. This position will collaborate with internal and external partners and will help to identify unique external opportunities to deliver against business objectives while carefully tracking budgets, determining success measures and analyzing results.
Oversee Athleta’s athlete and celebrity/VIP influencer program strategy
Seamless integration of Athleta athlete and celebrity/VIP partners into Athleta owned brand experiences to drive awareness and credibility for programming
Partner with PR lead and agency to integrate high reach influencers into PR strategy and execution
Develop creative seed ideas for experiences based on company strategies, messaging and program objectives
Oversee all experiential event planning estimates and negotiate contracts for project scope, schedule and resource requirements ensuring programs are properly budgeted, estimated and scheduled.
Lead integration amongst cross-functional partners (merchandising, creative, legal, finance, brand marketing, etc.) of existing and future programs to ensure strategy, awareness, consistent brand identification and the highest quality experience
Contribute to creative design of each event environment to achieve business goals and purposes that align with company culture and marketing initiatives.
WHAT YOU'LL DO
8+ years of PR and events experience. Desired experience includes: Experience leading events in fast-paced large organization, and Experience leading influencers as a PR strategy
Demonstrated ability to deliver results through coaching, innovation and accountability
Quick learner and resourceful; able to prioritize effectively
Knowledge of and enthusiasm for the Fashion/Sports/Fitness industries
Strong verbal, written communications and presentation skills
Outstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines
High level of ownership, accountability, initiative and drive
Experience in budget planning and management
Ability to travel
BA required, Communications or Marketing desired