The Community Marketing Manager is responsible for supporting, creating, and executing events, programs and marketing initiatives at the local and territory level to uniquely position Dick’s Sporting Goods as the #1 omni-channel retailer that serves and inspires athletes and outdoor enthusiasts. Additionally, this person is responsible for driving traffic, sales and profitable results to the stores in their territory. They work in a cross functional capacity to maintain relationships with our corporate marketing team, Regional Vice Presidents, District Managers and all Store Management within assigned territories. The Community Marketing Manager develops local partnerships and engagements to support their local community, our overall company and marketing goals. They are the face of our brand, and an active member of their local community .
The Role You’ll Play:
Make a positive difference in communities throughout Chicago. Including developing partnerships, organizing outreach events and building relationships in areas where Dick’s Sporting Goods has not had an impact in the past.
Engage and inform stores associates of local efforts that Dick’s Sporting Goods is doing in all communities in and around Chicago. Including, but not limited to, hosting quarterly round table sessions with the operations team to inform them of current initiatives and gather feedback from them on new opportunities.
Serve as a resource in all communities to help support active lifestyles, athletics, education and community programming.
Collaborate with corporate marketing and planning teams to develop local market plans and activations as it relates to national program objectives.
Develop and foster strong relationships in the community to support national campaigns, sales goals and build brand awareness in the community.
Build relationships with community teams, leagues, and organizations to promote the DICK’S Sporting Goods brand through youth sports partnerships that include promotions, digital and social media, league and athlete engagement activities, signage, branding, etc.
Increase merchandise sales, traffic counts, and customer conversion through strategic programming including sponsorships, in-store events and experiences, coupons and promotions.
Leverage the DICK’S Sporting Foundation to impact the local community by providing equipment donations, community grants, and other forms of support to communities, leagues and teams in need.
Community Marketing Program
Ensures execution and evaluation of all territory level (local, district, market and regional) marketing activities, national events, partnerships and initiatives, new store marketing programs, in-store events and other related sponsorship opportunities as directed.
Serve as cross-functional liaison between stores, corporate marketing team, property management and external partners to ensure communication and execution of programs from conception to conclusion.
Evaluate qualitatively and quantitatively each event/program and proactively suggest enhanced measures of success.
Marketing Event / Program Execution
Evaluate and fulfill Dick’s Sporting Goods sponsorship and donations requests from your local community.
Recording of all asset distribution and contract management working in conjunction with local CRM program
Serve as local liaison for community giving and charitable programs including the selection and distribution of DICK’S Sporting Goods Foundation grants that are earmarked for the territory.
Ensure proper execution of sponsorship deliverables with leagues, teams, events, etc.
Evaluate and manage territorial Community Marketing budget and related expenses.
Assist stores/corporate with key product and competitive information for important sales and promotional events.
Provide feedback to corporate on various territorial market programs, events and product opportunities with assigned territory.
Develop relationships with vendors, sales reps, and service organizations that do business with our company.
Communicate new and regional product opportunities to our buyers and merchandising organization.
Deliver level of excellence and professionalism on all events, programs or projects as assigned.
Serve as approved media trained associate capable of talking to media on behalf of DICK’S as directed by CSC
Assist in managing promotional aspects of DICK’S Grand Openings events
Bachelor’s degree in Marketing, Advertising, Business Administration or Communications
Three to five years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment.
Possess a valid driver’s license
Successfully pass comprehensive criminal background and motor vehicle checks
Excellent interpersonal and team building skills
Flexible availability in work schedule including some nights, weekends and holidays
Ability to multi-task and work independently in a fast-paced environment.