As part of PepsiCo Beverages North America (PBNA), the Energy portfolio is critical in ensuring we are positioned to meet the current and future demand of consumers, and therefore continue to deliver the Return on Investment and value our shareholders expect. The Energy category is one of the fastest-growing and is a dynamic beverage category, where there is a strong need to build brands that connect with consumers and their lifestyles.
The PepsiCo PBNA Energy team is comprised of a variety of energy brands for unique occasions, ranging from established $1BN+ brands like Rockstar to smaller brands like Kickstart by Mountain Dew The Marketing function within the Energy team is to accelerate the value growth of this multi-brand portfolio through the development of new, culturally relevant consumer brands and continuing to expand established ones.
The Pepsi Sports Marketing team is looking for a passionate, dynamic marketer who thrives in a fast-paced, results-driven environment to spearhead our emerging Sports platform, as well as assist in managing our Action Sports marketing initiatives focused against the Pepsi Energy Portfolio.
The Senior Manager is responsible for developing and executing our approach to leverage the growing phenomenon of Traditional Sports and Action Sports to maximize brand and business objectives. The role will also assist in developing and executing our Action Sports initiatives including the Dew Tour, branded content and athlete sponsorships.
This role on the Sports Marketing team will work closely with the Pep Energy brand team and wire across various cross-functional groups including PR, Media, Field Marketing, Sales, external agencies and partners.
Key Responsibilities:
Bring and build relationships with the Sports community (teams, leagues, media partners, etc.) and leverage on behalf of Energy Brand objectives
Make strategic partnership investment recommendations including how assets would be maximized to meet brand/business objectives
Lead internal education on Sports with brands and cross-functional partners
Collaborate with cross-functional teams (i.e. Brand, Media, Digital, Packaging, Legal, Trademark, Consumer Relations) to develop, plan, facilitate and advise on Sports/Energy brand programming and creative deliverables including national TV, Radio, point of sale, customer and digital
Continual immersion in and monitoring of the Sports industry to identify new opportunities to engage participants, fans and partners
Assist in planning, developing and executing Energy’s core Action Sports agenda including Dew Tour, athlete sponsorships and branded content
Manage our core agency and property partners to deliver results
Facilitate partner and agency status meetings
Bachelor’s degree
A minimum of 5-7 years’ experience in Sports Marketing, knowledge in Action Sports specifically as a plus
Creative Thinker & Problem Solver: Seeks out, generates, and embraces creative ideas, concepts, and approaches that deliver better results. Considers issues from multiple and differing perspectives, and creates novel recommendations informed by data, events, and trends to advance the business strategy
Brand/Cultural Passion: Drives diverse thought leadership and is excited to explore approaches that can impact and shape culture as we build iconic brands
Fan/Consumer Empathy: Deep understanding of and interest in fan/consumer behavior. Ability to identify trends and insights that lead to impactful communications
Strong Analytical Skills: Sees unique connections in data, events, and trends to anticipate business opportunities and brings them forward
Excellent Communicator: Effectively communicates needs and priorities across cohort inside and outside of the organization. Ability to influence key stakeholders at all levels
Category Interest: Desire to become a functional expert in beverage brand category/landscape
Collaborative Spirit: Ability to partner with diverse groups, creatively problem solve and drive outstanding results (i.e. Insights, S&I, Commercial, Media, PR, Legal, other XF leadership and diverse agency partners.)
Drive for Results: Highly responsive worker displaying a sense of urgency, bias for action, and strong attention to detail
Adept Prioritization: Focuses the team on what needs to get done and aligns the team to achieve the shared vision
Company Purpose: Translates the company’s broader vision to the brands and projects he/she is driving
Balanced Approach: Considers the appropriate factors involved when taking calculated risks. Effectively uses governance and appropriate follow-up process to manage challenges and risks
This position is limited to persons with indefinite right to work in the United States
