Reporting to the VP, Global Marketing, the Head of Global Brand will lead all Twitch global go-to-market brand campaigns and projects, and continue to empower communities to create together. You will bring the brand to life through designing creative marketing strategies and tactics that build Twitch brand equity amongst our creator and viewer audiences. You will bring the brand to life through creative brand strategy and campaigns, cultural inspiration, and thought leadership. You are curious, yet grounded in audience narratives, insights and macro-culture research. You will be responsible for building, developing, and leading all brand projects as chief storyteller. Ultimately, you will be the steward of the Twitch brand, and the facilitator for how we communicate with our large, growing, and diverse audiences.
You will be an emotive-based marketeer who has experience with building brands inclusive of large and diverse audiences. You will collaborate with internal colleagues and external partner brands. You will come with an understanding of the Twitch audience, and will create new ways of thinking for how the Twitch brand is expressed in gaming and macro-culture. You will have worked across a range of brands, from well-established to growth, and ideally have both an agency and client-side background.
You Will:
Operate as the Twitch brand champion, driving innovation across all parts of the service and leading new ways of bringing the brand to life
Develop strong creator and viewer audience-focused brand strategy, messaging and priorities that builds the foundation for all marketing communications
Lead all brand campaigns and projects, and partner with other marketing teams to infuse Twitch brand values into every opportunity
Lead efforts to reinforce Twitch's brand purpose and values, identifying opportunities to show up as a brand in a meaningful way
Deepen audience insights through developing quantitative and qualitative understanding of internal and external brand trends
Partner closely with internal creative team and external agencies and brands to further the Twitch brand's mission of empowering communities to create together.
Protect integrity of design system and brand image through active brand management, permissions, and expressions
Promote a work environment that fosters creativity, innovation, rational risk-taking and tradeoffs
B.S. / B.A. with 10 or more years of successful experience as a brand executive, with agency and in-house/client side experience
Strong and highly developed interpersonal skills to lead and manage a team
Deep experience in brand building - both strategically and creatively.
Must have led a significant (ideally millennial/Gen Z focused) brand at both a strategic and an executional level.
Emotive-based marketeer who has proven experience with building brands inclusive of large and diverse audiences
Ability to marry insights & data with storytelling, narrative development, and messaging
Experience building and scaling processes, teams, budgets, tools, and programs
Ability to work cross-functionally with product, creatives, product marketers, content marketers, and campaign managers of all levels
