Manager, Sports Marketing & Sponsorships

Tata Consultancy Services

New York, NY

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Job Description

Posted On: July 02, 2021

Work with and along-side NA sponsorship team and Head of global sponsorships to help manage North America and Global Sports Sponsorship activities and initiatives.


  • Sports Marketing point of contact for Race Apps
  • Support all race apps including TCS New York City Marathon, NYC Half, Boston Marathon, Bank of America Chicago Marathon and about 6 additional race apps globally
  • Help build global consistencies across apps

    Content Management and Creation Support

  • Work with local and global sponsorship, marketing and social media teams on content calendar strategy, creation, and implementation
  • Work with NA sponsorship team to create content to support NA content strategy
  • Oversee content on and content for TCS Run Club
  • Create content calendar
  • Work with local and global teams to regularly update content

    Activation Project Management

  • Lead the creation and development of specific activation and implement across sponsorship properties
  • Develop and drive brand activations aligned to the European sport sponsorship properties
  • Management of internal parties and external agency partners, as well as suppliers
  • Continuous improvement of sponsorship property metrics, inclusive of brand and thought leadership, business and network engagement, pipeline impact and client/guest experience

    Required Skills

  • Ability to work across global teams and functions in a fast-paced environment
  • Strong problem solving to drive impactful, results orientated and able to plans and execute content and activations for key sponsorship properties
  • Excellent organizational and project management skills to ensure the accurate and timely completion of quality work, with the ability to deliver under tight deadlines
  • Excellent relationship building and communication capabilities
  • Proficiency in Word, Excel and PPT
  • Knowledge of or experience in sports marketing
  • Flexible and adaptable to new situations and tasks
  • Energetic and positive
  • Can multi-task
  • Team player willing to pitch-in to support larger team efforts
  • Willingness to work weekends and travel as needed