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Director, Sponsorship Consulting

MKTG

Cincinnati, OH

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Job Description

Posted On: July 15, 2021


MKTG Sports + Entertainment is looking for a strategic and creative Client Leader to join our team to work with our roster of Fortune 500 clients. This is an amazingly diverse position and we want someone who will play a vital role in assisting 2-3 clients on best-in-class partnership strategy, activation, rightsholder management, and measurement. Excellent communication and client servicing skills are paramount in this role.


About You


We are looking for an enthusiastic professional with relevant experience to manage strategic, integrated brand marketing and activation campaigns with leadership companies. You will work with clients and partner with teammates to implement exceptional branded activation programs. Successful employees will approach unexpected challenges quickly and creatively. You will report into the Vice President or Senior Vice President and lead a skilled team of marketers.


Key Responsibilities

  • Develop fully integrated strategic solutions to client challenges
  • Lead junior teams to ensure flawless activation and deliver client goals and objectives
  • Regular communication and collaboration with clients, rightsholders and other client roster agencies to ensure best-in-class solutions
  • Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
  • Write and develop key documents including POV documents to client-ready status
  • Play a key role in agency new business activities including ideation, presentation writing and presentation delivery
  • Maintain oversight on activation programming including overall annual and per-event budgeting
  • Understand project budgets and manage costs while adhering to both client and internal guidelines
  • Frequent travel is required


    Required Skills

  • Demonstrated strategic acumen in multiple industry categories
  • Strong computer skills, particularly with Word, Excel and PowerPoint
  • An understanding of the sponsorship industry and experience working on high-profile sponsorship programs involving properties such as the NFL, NASCAR, NBA, MLS, PGA TOUR, NHL, USOC, and/or MLB (not including sales, operations, or athlete management experience), as well as high-profile Entertainment properties
  • Ability to craft and present high-level sponsorship concepts to senior client leaders
  • Strong written and verbal communication skills
  • Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions
  • The ability to work with colleagues, talent, and clients, recognizing the need to adjust communication style according to the audience
  • Ability to generate creative solutions to business and marketing challenges facing our clients
  • Contribution to internal activities (team building, events, off-sites)


    Experience/Educational Requirements:

  • 7+ years of directly related experience
  • BA/BS in a Marketing or related